Voices of Search

In a vast sea of content, it’s easy for high-value content to get lost and sink below the waves. Join Ben as he kicks off high value content week with Searchmetrics’ very own Content Lead Marlon Glover to discuss how to identify and elevate your high-potential content with essential strategies and how to seize key opportunities to separate your content from the competition.

There’s no guarantee taking a big risk in SEO will pay off. Blush Digital CEO Jim Christian’s leap of faith from aerospace engineering into the ever-changing sea of SEO is one exceptional story, whose career change led him to found Blush Digital and the burgeoning Advanced Search Summit for SEOs. Ben interviewed Christian to learn more about his exciting career transition from the complex field of aerospace engineering to SEO, his Fast Times at Ridgemont High-like experience working for GoDaddy and how he combined the power of shared experiences with a repertoire of leading SEO experts to launch the Advanced Search Summit.

How does a brand successfully leverage organic content utilizing paid content? The separation between organic and paid content used to be much like the separation of Church and State until brands began using paid channels to boost organic search rankings to much success. On this episode of Voices of Search Ben Shapiro spoke with expert Amine Bentahar from Advantix Digital on how brands successfully optimize their organic content using paid channels and what key strategies and data acquisition processes contribute to their success.

Industry heavyweights Amazon and Walmart are already experiencing success after Google’s September 2019 core algorithm update went live less than a month ago, despite the lack of data available. Initial impressions suggest the update is placing a greater focus on user expectations and a need to fulfill EAT and YMYL principles.

Why do many companies with great reputations over-optimize their content, which hinders their users’ experience? Excellent content needs a combination of outstanding content quality combined with a stellar user experience to truly gain the loyalty and dedication of your customers. Join Ben and Jordan Koene as they break down the essentials of content optimization and how to avoid common pitfalls that sabotage many successful brands.

With a little more than a week to determine the impact of the latest Google core update and the Real News update, some early winners are emerging with BuzzFeed as the biggest surprise followed by Spotify while YouTube continues to dominate the entertainment category. Join Tyson Stockton and Ben as they suss out the post-update search landscape. 

Ben and Jordan tackle the rapid-fire series of Google algorithm updates that began on September 10th with no-follow attribution changes (and additions), September 12th with original news reporting and the 18th with rich results clarifications.

Learn about the audacious site migration that allowed Dan Petrovic and Dejean marketing to escape and correct a severe manual Google penalty while dropping his link profile from 13,000 to 77 links.

What could lead a well-known Australian SEO agency to delete its entire website and publish a new one? Join Dan Petrovic of Dejan Marketing and learn how a brilliant bit of link building turned into disaster (and how they recovered). 

In the final episode of Grey Hat Week, we take a look at the how to diagnose, define and adjust to the full range of penalties doled out by Google as they catch up to Grey Hat tactics over time.