Voices of Search arms SEOs with the latest news and insights they need to navigate the ever changing landscape of search engine optimization (SEO) and content marketing. From the heart of Silicon Valley, Searchmetrics’ CEO Jordan Koene delivers actionable insights on using data to navigate the topsy-turvy world now being created by Google, Apple, and other search giants.
Google's search algorithm has defined the search marketing landscape for the better part of two decades creating an entire cottage industry of SEO alchemists, but what exactly is it, and, how does it work?
A successful holiday season is a process that starts far in advance for SEOs. Listen as Tyson Stockton, Director of Services, walks us through how to understand and scale your holiday campaign performance.
Micah Fisher-Kirshner, Director of SEO & Content at Turn/River Capital shares his experience of going from an agency, to in-house SEO, to managing SEO for a portfolio of companies for a private equity firm.