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Building Your Holiday Roadmap – Tyson Stockton // Searchmetrics

GUESTS & RESOURCES

Episode Overview:

Join host Ben as he continues Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing how to effectively build out your holiday roadmap. Together they discuss how to leverage findings from your research to prioritize the right elements for your roadmap.

A great place to start with your holiday roadmap is to finish site performance optimizations to ensure your site is ready to support holiday traffic. Optimizing for Google Web Vitals should also be a high priority before the holidays to ensure your site is optimized for Google’s new ranking factors debuting early 2021.

As you finalize your roadmap, spend time with product and engineering to determine if your organization is issuing a code freeze. Content refreshes before the holiday season is critical to keeping content up to date, and aligning with product and engineering ensures you can make editorial and technical changes quickly.