Google’s Penguin Update 2.0: Loser analysis

May 23rd, 2013 | Analysis 181 comments

The good news first. The data in Searchmetrics Suite and Essentials is fully updated providing the most current and accurate information. We usually do updates from Saturday to Sunday, but because of Google Penguin update 2.0, we did it today.

Yesterday night, May 22nd, Google finished rolling out the second generation of its Penguin updates. Looking back at the first release of the algorithm in April 2012, the focus was primarily around webspam. Since then, there have been only iterations; with the bases being more like “data refreshes” as seen in the most recent update in October 2012. Now with Google Penguin update 2.0, the update is specific to the search algorithm of Google – and this time the impact will only affect around 2.3% of English queries, a decrease in comparison to the first generation of webspam (3.1%).

Penguin 2.0: Google Webspam Update

The update not only affects the U.S. or English-speaking countries, but is fully rolled out globally for other languages as noted yesterday in Matt Cutts blog:

“The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”

Penguin-Update 2.0: Tweet von Matt Cutts

This is surprisingly early. Especially because Cutts, who is the Head of the Google webspam team announced another attack on link farms, Over-Optimization, “Black Hat” and keyword stuffing in a recent video scheduled to release over the coming summer. It seems that Penguin 2.0 will just be the beginning as made known in the video announcement:

“We’re relatively close to deploying the next generation of Penguin, […] Internally we call it ‘Penguin 2.0’, …and again, Penguin is a webspam change that’s dedicated to try to find black hat webspam, and try to target and address that.”

It’s only been ten days since the announcement on May 13th of what to expect in the coming months and they have already rolled out 2.0 – ending the life of several pages with bad links. Cutts has stressed that the impact of the second-generation webspam update will have a much deeper and greater influence this time around. 

“So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper in have a little bit more of an impact.”

After the first update we did a deep dive analysis into the impact Penguin 1.0 had in a posting called “Bad SEO” Update. In a similar fashion, we have analyzed our data for an in-depth look at understanding the impact of Penguin 2.0.

Who are the top losers from the Penguin 2.0 update? Our analysis uncovered whose SEO Visibility was seriously impacted, with sites like cheapoair.com, dish.com and the salvationarmy.com:

Domain Cluster SEO Visibility Current Diff in %
2dplay.com games 8781 -12610 -58,95
lifed.com business 11783 -15678 -57,09
dressupjunior.com games 7965 -8719 -52,26
reeds.com business 4000 -2430 -37,79
dailydot.com blog/community 13783 -8059 -36,90
dressupgamesite.com games 30248 -17616 -36,80
movie2k.to blog/community 53685 -28446 -34,63
ets.org business /edu 28496 -14575 -33,84
psychicguild.com business 32019 -16361 -33,82
tvrage.com blog/community 40808 -20269 -33,19
concerthotels.com blog/community 19503 -8715 -30,88
cheapoair.com price comparison 59613 -23950 -28,66
salvationarmy.org blog/community 5504 -2577 -31,89
myplayyard.com games 39099 -14747 -27,39
dish.com business 59561 -22172 -27,13
forlocations.com blog/community 84020 -30646 -26,73
1channel.ch business 48854 -16778 -25,56
kporno.com porn 77194 -56086 -42,08
4tube.com porn 56000 -36604 -39,53
extremetube.com porn 28222 -15850 -35,96
bangyoulater.com porn 24547 -13147 -34,88
pornhub.com porn 379467 -180123 -32,19
largeporntube.com porn 73911 -28036 -27,50
xhamster.com porn 248177 -92927 -27,24
tube8.com porn 233411 -77958 -25,04

 

Conclusion

It’s not the update I was expecting. I thought that this Googles Penguin update would have had a bigger impact similar to Panda 1. But that didn’t happen. My first analysis shows that many thin sites, sites with thin links and especially untrusted links face the problem. In addition, some small business sites were hit because they haven’t taken SEO serious enough. Google itself confirmed that the impact wouldn’t be as high as many thought – maybe this is just the calm before the storm and the big update is really coming in the future. We will see. I will continue to keep you updated with our results.

If you’re interested in seeing if you were hit? Check your domain using our Searchmetrics Essentials Research Tool!

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Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
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Comments (21)

Comments (181)

  1. 2015/01/09

    Google’s Penguin Update 4.0 is now hit allz …now search for a good job seo is dead now

  2. 2015/02/24

    There’s more updates where the penguin came from.

  3. 2015/03/16

    As an SEO Expert I want to say that if you want to be in game than you have be very cautious while doing SEO. You have to follow Google’s guidelines to earn backlinks. I am following the same rule and getting good results. I know it will take time.

  4. 2015/12/22

    Sort of 😉 looking forward to the new (within algo) Penguin roll out this new year 🙂
    *and wondering how they will treat recent Disavow submissions (will they make it into the new Penguin).

  5. 2016/01/11

    That correctness connected with software ranks to the ios app rankings Software Retailer are also anarea connected with headache with regard to Apple company. Recently, the very best Software prospect lists undergo any reordering following on from the organization silently transformed it’s rank procedure. Apple comp

  6. 2016/04/07

    Good information for those who are new to Seo, thanks for sharing informative stuff.

  7. 2016/05/15

    SEO is a tough boat to sail. We have been working in this field for a long time and still keeps on Google surprises us.

  8. 2016/09/23

    I like this site very much so much superb information.

  9. 2016/09/23

    Hurrah, that’s what I was exploring for, what a information!
    existing here at this weblog, thanks admin of this web page.

  10. 2016/11/06

    Although one could review a whole lot about the internet search engine position, no search engine optimization business can make sure that his or her site will certainly get the initial
    page in Google or Yahoo search engine outcomes.

  11. 2016/11/07

    The best keyphrases and also keywords to use in your message are the ones made use of by your potential viewers to look for information online.

  12. 2016/11/07

    Web online search engine (like Google) automatically
    include new internet site to their search index each time they creep the web.

  13. 2016/11/07

    To obtain to the top of the search engines you have to construct backlinks and an excellent
    way is using guest posts.

  14. 2016/11/09

    Optimize it for the online search engine, and utilize these devices to assist you
    get greater rankings.

  15. 2016/11/09

    You wish to recognize your most linked-to web pages (usage devices like Ahrefs, Majestic SEO, or
    Moz and also check out top web pages” reports to identify these).

  16. 2016/11/09

    A good SEO shouldn’t worry so much about these Google updates. Keep you SEO white-hat and you should never have a problem.

  17. 2016/11/10

    Everyone seems to get caught up in all these updates. I always lived by the rule never to send spam to my clients and always use common sense.

  18. 2016/11/12

    Well they would help you to obtain your site crept, cached, and
    indexed in different search engines i.e. Google, Bing, Yahoo, and so on

  19. 2017/01/10

    Ive been marketing online since 1995. What my mantra has always been is. “what’s good for you business is good for SEO”. So with that in mind I have always, build web properties for real users, giving an excellent user experience while creating and promoting extraordinary content making sure you give your users what they came for.

  20. 2017/02/25

    Great content ages like fine wine!
    Yes, you might be safe if you only focus on great content and user experiences, but it is still nice to understand how Google works and thinks.
    Thanks for a great analysis!

  21. 2017/03/22

    Optimization strategies are very tuned to the
    leading internet search engine in the target audience.

Trackbacks (10)

Comments (181)

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