Google Panda USA Update 2.5

October 1st, 2011 | Analysis, Essentials 104 comments

For a short while Google moved its Panda Focus onto the rest of the world and away from the USA. But now it’s gone back to where it all started. And it seems like rather a big update – cause we’ve found some quite some surprising changes in the new Google Panda 2.5 update.

Here are the biggest losers:

Domain SEO Visibility SEO Visibility Lost Lost in %
25.09.2011 02.10.2011
447.586
100.513 -347.073 -78%
552.925
213.059 -339.866 -61%
162.759
11.379 -151.380 -93%
197.936
48.346 -149.590 -76%
173.596
54.262 -119.334 -69%
130.870
22.637 -108.233 -83%
124.618
19.202 -105.416 -85%
155.522
65.490 -90.032 -58%
123.707
42.661 -81.046 -66%
98.848
24.146 -74.702 -76%
89.854
15.441 -74.413 -83%
148.875
75.429 -73.446 -49%
101.178
33.595 -67.583 -67%
111.587
49.174 -62.413 -56%
80.166
25.460 -54.706 -68%
163.390
113.390 -50.000 -31%
72.306
25.129 -47.177 -65%
61.558
18.747 -42.811 -70%
87.048
45.118 -41.930 -48%
55.642
15.190 -40.452 -73%
62.227
26.278 -35.949 -58%
52.015
18.010 -34.005 -65%
54.307
20.504 -33.803 -62%
60.028
27.675 -32.353 -54%
80.590
50.694 -29.896 -37%
42.777
13.468 -29.309 -69%
36.240
7.242 -28.998 -80%
27.881
6.047 -21.834 -78%
22.848
1.530 -21.318 -93%
28.503
8.358 -20.145 -7

 

Take a look for yourself

Thanks to our new Searchmetrics Essentials tool, you can get even more interesting information: by clicking on any of the domains in the list, anyone (even those without a Searchmetrics account) can see all the important SEO KPIs, including the historical view of the SEO visibility of the domain. And if you subscribe for a free trial account (without the need to enter a credit card) you can see even more data.

Some of the sites above have been hit for the first time by a Panda update, while we o found some domains that have already been punished by Panda, got back some visibility and then have dropped again now with this new update 2.5. Next to some (faqs.org, ohinternet.com) drops, it looks like there is a pretty obvious pattern behind the update:

These are pages that got hit by Panda 1, got back some of their visibility with Panda 2.3 and lost this week again with Panda 2.5:

The reasoning behind these interesting changes isopen for discussion. Was Google unhappy with the Panda 2.3 changes? Or is there some “Kickout of Panda Trial” element ie pages that don’t make the expected changes required by Google drop again, just a little later?

These are the winners of the Panda 2.5 update:

Domain SEO Visibility SEO Visibility Win Win in %
25.09.2011 02.10.2011
5.258.325
5.787.520 529.195 10%
738.030
924.621 186.591 25%
586.955
711.785 124.830 21%
1.218.625
1.320.032 101.407 8%
324.608
417.576 92.968 29%
248.953
329.781 80.828 32%
783.956
861.373 77.417 10%
572.825
643.087 70.262 12%
692.107
761.589 69.482 10%
958.356
1.027.422 69.066 7%
767.931
835.620 67.689 9%
564.718
631.089 66.371 12%
198.156
262.246 64.090 32%
646.698
708.610 61.912 10%

This is a very interesting Panda Update and one of the biggest learnings this time is probably, that getting back your visibility from a previous Panda update, does not necessarily mean that you are Panda-secure.

And of course learning from the experience of sites like hubpages.com (that belonged to one of the biggest losers from Panda Update 1), which are now gaining visibility, they actually have more than they had before the first Panda update 🙂

What is your opinion on the new Panda 2.5 update?

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Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
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