Google Pirate Update Analysis and Loser List

October 26th, 2014 | Analysis 116 comments

With the Google Pirate Update sites that infringe copyrights were banned from the index

Google announced that the Pirate Update 2 was rolled out this week. After many criticisms that Google is not doing enough against Piracy it updated its filter to help stem piracy. It works similar like Panda or Penguin. Based on a huge set of queries and the data Google had from the first Pirate update, which was released about 2 years ago Google is looking for copyright infringements. Any site where Google finds a violation or was filed through Google’s DMCA system will receive a huge drop in rankings or will be even removed from search engine result pages (see screenshot).

movie4k_to - Google Search

In our data that I analyzed I found that almost all sites where I think they had a drop because of the Pirate Update the drop was enormous. Some sites received a loss in SEO Visibility to 98%. I don’t know how many false positives are amongst these pages, so the loser list is just an observation of sites that lost.

Normally I conduct a longer analysis and explain the patterns why sites lost or won, this time I make an exception. There is not so much to say about the losers. Amongst the loser sites are sites that had links and/or content to movie, TV and music content. Sites like movie4k.to which lost 98% of SEO Visibility have typical loser keywords like “download free movies”, “watch [movie name] online free”, “online free movies”, “movies download”, “watch [movie name]”, “where can I watch [movie name] online” etc.

movie4k_to loser keywords - Searchmetrics

 

The top 30 loser list

It’s based on our SEO Visibility and sorted by biggest net loss. You can click each loser and continue the analysis in our Searchmetrics Suite.

Domain SEO Vis 10/19 SEO Vis 10/26 net loss in percent
156,352 5,677 -150,675 -96.37
107,017 2,599 -104,418 -97.57
109,791 14,588 -95,203 -86.71
84,415 7,890 -76,525 -90.65
72,013 24,400 -47,613 -66.12
43,544 5,814 -37,730 -86.65
68,630 31,007 -37,623 -54.82
60,177 31,597 -28,580 -47.49
40,243 12,731 -27,512 -68.36
31,697 6,206 -25,491 -80.42
24,273 787 -23,486 -96.76
23,584 2,010 -21,574 -91.48
20,631 440 -20,191 -97.87
20,090 704 -19,386 -96.50
36,400 19,200 -17,200 -47.25
17,576 2,083 -15,493 -88.15
14,717 487 -14,230 -96.69
12,484 587 -11,897 -95.30
34,724 23,009 -11,715 -33.74
15,028 4,126 -10,902 -72.54
11,055 1,523 -9,532 -86.22
10,402 1,044 -9,358 -89.96
17,977 9,050 -8,927 -49.66
27,292 18,631 -8,661 -31.73
8,559 578 -7,981 -93.25
7,419 1,430 -5989 -80.73
7,569 2,189 -5380 -71.08
2,081 267 -1814 -87.17
1,844 250 -1594 -86.44
1,515 464 -1051 -69.37

Here you see the SEO Visibility chart for 3 loser domains in the Google Pirate Update. The pattern is simple, all have a huge drop and share similar keywords or keywords with the same intention.

Example Pirate Update loser movie4k_to Searchmetrics

Example Pirate Update loser free-tv-video-online_me Searchmetrics

Example Pirate Update loser downloads.nl Searchmetrics

 

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Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
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Comments (51)

Comments (116)

  1. 2014/10/28

    Great post! In my opinion these sites shouldn’t be taking up SERP space anyways. Even though they legally don’t host the torrent, they are still just a means of distributing illegal content lol. This is one Google Update that I fully support!

  2. 2014/10/29

    Seems like a real headache for these people. I wonder if they are also targeting “written” content like this as well.

  3. 2014/10/30

    Ouch. A lot of those websites got hit pretty badly all of a sudden. Surprised sites like Megashare weren’t hit, maybe it’s because they keep switching their domains? Either way, great post.

  4. 2014/10/31

    Wow, the losers really took a hit! But, you can’t really feel sorry for them. After all, what they’re doing is illegal and I’m sure they all knew it was just a matter of time before something like this happened.

  5. 2014/11/01

    Pirate websites get found mostly thanks to the word of mouth and links from other websites.
    Google , governments, and Media corporations will never be able to win against online piracy.

  6. 2014/11/11

    Interesting article Marcus. My question here would be: if X movie related websites go down, Y other websites seem to show up. So what’s the catch here in the end ? I’ve checked out some of the keys you’ve mentioned and I still see a lot of websites referring to movies and similar stuff.

  7. 2014/11/18

    Hi

    We have a Iranian Music Database called Musicaneh. We Collect datas of music and preview a sample of each track according to copyrights.
    Our Organic search (Google) has dropped massively since 25 Oct and I think it’s targeted by Pirate 2.0.
    Is there any way to tell if we are affected by algorithm changes or Pirate 2.0?

    Thank you,

  8. 2014/11/21

    Interesting. Google is becoming best non spam search engine with these updates. Really impressive. I thing after few years only best sites that are providing the content with their own research will be the only result in the Google indexing.

  9. 2014/11/24

    Im shocked that 4shared.com is on the list. I thought they are strong enough to carry such an update.

  10. 2014/11/24

    I have also lost one of my clients all keywords rankings which was on first and second page. So please let me tell in brief which is the main reason to lost my all keyword rankings and how can I get back all these on top?

  11. 2014/11/26

    This was one of the most important updates required in Google search algorithm against the plagiarist sites & site owners. However, as I see through my research, the sites that are in my list of plagiarists are still enjoying the top ranks. Pirate Update 2 after a gap of 2 yrs sounds good but I wish it could be enhanced and improved to eliminate the wrong-doers 100% search results.

  12. 2014/11/30

    Oh Bad day of these top sites but do hard work for recovery and carry on !

  13. 2014/12/02

    I think good step by Google alog making team, It’s help to prevent website plagiarism to got high position in SERPs , I agree with vinay puri most of sites still on top , I wanna know reason behind this or anything else they adopt ? coz of this they able to stain high positions in serps ?.

  14. 2014/12/02

    Excellent . This is what I wanted . Content strategy adds to value to users is the best .
    I believe ” Content is King ” .
    Thanks Marcus

  15. 2014/12/03

    I am also shocked after know that my site also hit by this update. Please suggest me how i improve my site ranking again.

  16. 2014/12/04

    Really impressive. Google is becoming best non spam search engine with these updates.
    Thanks…..

  17. 2014/12/04

    Nice blog post …Thanks for sharing new update of google algorithm it really help me to understand the new algorithmic version..

  18. 2014/12/05

    My site is also hit by this update. I think this is issue of some duplicate content. But know you suggest me how i recover my ranking..

  19. 2014/12/06

    I’ve been waiting for months to update

  20. 2014/12/06

    I think it was nice , no to plagiarism

  21. 2014/12/06

    google update has started, and when the news Does this update is for how long? What is the name of Google’s new update outside penguin

  22. 2014/12/07

    Nice information and good decision of google

  23. 2014/12/08

    This is quite helpful for me as well as many seo who is keen to know the reason behind the drop of ranking in huge amount. Thank you very much

  24. 2014/12/09

    very effective update by Google,,,,all copy site are down in Google Search…How to solve this problem….

  25. 2014/12/09

    If you ever get hit, just fix the issues which you are getting and you will soon be again in search results.

  26. 2014/12/16

    Search Engines should be a free source for everything, if some multi million dollar companies are bragging about why their latest files are getting on torrents, and then they complain google needs to take action i really think that is moving towards freedom of search engines. Someone sold an album for millions and now some get the file for free so what? – this does not make sense. In Today’s life everything go so easy that people hardly search for free MP3, its so easy to get it on Amazon or somewhere else, but still sometimes you find some old archives in these shared websites which you could not even find on itunes or somewhere else.

  27. 2014/12/16

    #This was one of the most important updates required in Google search algorithm against the plagiarist sites & site owners. However, as I see through my research, the sites that are in my list of plagiarists are still enjoying the top ranks. Pirate Update 2 after a gap of 2 yrs sounds good but I wish it could be enhanced and improved to eliminate the wrong-doers 100% search results.

  28. 2014/12/16

    Don’t work on project leave its 1 month it will automatic recover but fresh your content and delete old duplicate article..

  29. 2014/12/18

    Saeed, They all are the pirated Companies which provides the Pirated Movies online.

    Why you feel so much about them.

  30. 2014/12/24

    i not believe zippyshare loss. . .

  31. 2015/01/02

    This is great! It would help me a lot. Thank you for sharing!

  32. 2015/01/09

    Not so influence on their traffic, I think these sites are not more depended on Search engine, people directly approach them because of their strong database.

  33. 2015/01/12

    Can you pls explain the strategy of improve the sites page rank again.

  34. 2015/01/12

    Whops! i dindn’t knew about that update, really useful, its not so known as panda or penguin, thanks!

  35. 2015/01/14

    The problem I have with this (although I am happy to see google go after pirated content) is it could hit legit sites that maybe use movie previews etc. Google doesn’t like affiliate/reseller sites unless, of course it is through their own network, but there are a lot of affiliate marketing sites that do things on the up and up. I do affiliate marketing and I have benefited from each and every update over the last few years, but I use a lot of keywords that could show up flagged but I am using all authorized reseller content. So far, I have been safe so this isn’t so much a complaint, but just something to keep an eye on.

  36. 2015/01/20

    Google have taken comfort of webmaster and send them all into hell. Google making webmaster beg. SEO is almost killed. How can someone rank his sites if every time Google will bring such dictating terms.

  37. 2015/01/20

    Interesting…we are a video production company and we saw a very small, but consistent decrease in search traffic after this update. Do you think it could be because we are closely associated with the “video production” keyword? We produce original corporate video projects for our clients so a lot of our blog posts focus on online video, but we do not have any stolen copyrighted content on our site. Maybe Google cast too wide of a net on this one?

  38. 2015/01/22

    Muy interesante.

  39. 2015/02/11

    Very important update to control over the plagiarism, there are still cases where the plagiarist is positioned before you in the SERPs because they have more domain authority.

  40. 2015/02/21

    Wow am just seeing this information now. Really nice for Google

  41. 2015/02/27

    Google has improved its algorithms a lot and even now, many webmasters are unaware of Google’s secret algorithms. But this is a good thing for fighting against piracy and all that kind of stuff. I have seen some of the people losing their traffic because of extreme spamming, too.

  42. 2015/03/11

    I am still losing my ranking.

  43. 2015/03/24

    This is what I like the most about Google. Someone who works hard should be rewarded. Not the one who just make some spam post and get a huge benefit.

  44. 2015/03/27

    Hi Hajj Packages, if you are losing ranking maybe u need to check your linkprofile with some tool (ahref ,majestic) and remove some paid links or suspicious (footers, sidebars..). This update is very similar to Penguin

  45. 2015/05/08

    I can your effort and passion behind your work so as its giving such in depth analysis and results. But these website owner would have felt hurt coz of this action of yours :(

  46. 2015/05/11

    It is a very interesting analysis. A few months ago I had a case of a client hit by this Google penalty.

    The problem was solved by removing the words: watch, online, streaming and its variants from the web.

    He is now recovering from this penalty .

  47. 2015/05/28

    This is interesting. Our site aero-stream suffered a significant loss in traffic starting the days following 10/20/14. Our site has nothing to do with piracy or movies, music, etc. However, there is a company named “Aero” that was “streaming” TV over the internet. The federal courts shut them down. Could it be that we were caught up in their penalty because of the similarity of names?

  48. 2015/06/13

    Really I don’t know how we can keep trusting in Google…

  49. 2015/07/07

    It’s a very great update, but i think that Google not shows all of their weapons in this case.

  50. 2016/02/08

    There are some fascinating deadlines in this article however I don’t know if I see all of them middle to heart. There’s some validity however I will take hold opinion until I look into it further. Good article , thanks and we wish more! Added to FeedBurner as well

Trackbacks (65)

Comments (116)

  1. 2014/10/27

    […] Isohunt.to oldal arról számolt be, hogy forgalma megfeleződött a múlt hét során. A Searchmetrics alapítója Marcus Tobber pedig tucatnyi oldalt osztott meg, amelyek forgalma drasztikusan […]

  2. 2014/10/27

    […] The latest update to Google’s anti-piracy measure is more far-reaching than before.  Some sites have seen up to a 98% markdown in visibility on Google's search listings, according to ea….  […]

  3. 2014/10/27

    […] some sites seeing a decrease in SEO visibility of up to 98 percent, according to a analysis by Searchmetrics. Google’s new anti-piracy tool has a larger impact on sites that use keywords […]

  4. 2014/10/27

    […] Segundo análise feita pelo Searchmetrics sobre palavras e domínios relevantes em buscas piratas, a visibilidade de alguns resultados chegou a cair cerca de 98%, em sites como downloads.nl, free-tv-online.me e movie4k.to. […]

  5. 2014/10/27

    […] The latest update to Google’s anti-piracy measure is more far-reaching than before. Some sites have seen up to a 98% markdown in visibility on Google’s search listings, according…. […]

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    […] The latest update to Google’s anti-piracy measure is more far-reaching than before. Some sites have seen up to a 98% markdown in visibility on Google’s search listings, according…. […]

  11. 2014/10/28

    […] One of Project Free TV’s domains has dropped in traffic since Google’s algorithm change. se […]

  12. 2014/10/28

    […] Marcus Tober de SearchMetrics a dévoilé ce dimanche la liste des sites web ayant été principalement touchés par la mise à […]

  13. 2014/10/28

    […] Searchmetrics 的报告,受算法影响最大的是一家叫 free-tv-video-online.me 的网站,在 Searchmetrics […]

  14. 2014/10/28

    […] Isohunt.to oldal arról számolt be, hogy forgalma megfeleződött a múlt hét során. A Searchmetrics alapítója Marcus Tobber pedig tucatnyi oldalt osztott meg, amelyek forgalma drasztikusan […]

  15. 2014/10/28

    […] Searchmetrics 的报告,受算法影响最大的是一家叫 free-tv-video-online.me 的网站,在 Searchmetrics […]

  16. 2014/10/28

    […] Google上周宣布更新搜索算法降低盗版网站的排名,努力将网民导向合法网站。 一周之后,Google的做法确实生效了,盗版网站的搜索排名被降低之后流量大幅下降。根据Searchmetrics的报告, 受算法影响最大的是一家叫 free-tv-video-online.me的网站,在Searchmetrics的排名中它下降了98%,kickass.to和海盗湾 thepiratebay.se也都受到很大影响,排名下降了五成左右。Google改变搜索算法对中国用户基本没影响。 […]

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    […] Search Metrics SEO Blog, list created by Marcus Tober, founder of Search […]

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    […] Search Metrics SEO Blog, list created by Marcus Tober, founder of Search […]

  19. 2014/10/28

    […] Източник: Searchmetricswindow.NREUM||(NREUM={});NREUM.info={"beacon":"beacon-6.newrelic.com","licenseKey":"1b82faa199","applicationID":"1904710","transactionName":"NVVXNURZXkcCU01ZXAwfdAJCUV9aTENQXlQOVQ==","queueTime":0,"applicationTime":367,"ttGuid":"","agentToken":"","atts":"GRJUQwxDTUk=","errorBeacon":"bam.nr-data.net","agent":"js-agent.newrelic.com/nr-460.min.js"} […]

  20. 2014/10/28

    […] הדיווחים העדכניים מהשטח מראים כי נראה שגוגל הצליחו לצלוף בצורה מדויקת מאוד, והטראפיק של האתרים הפיראטיים נפגע משמעותית. נראה כי אתרים כמו The Pirate Bay ספגו ירידה של כ-40%-60% בטראפיק המגיע מגוגל. המשמעות התיאורטית היא, שאם משתמש מחפש סרט מסוים להורדה או לצפייה ישירה, יהיה לו יותר קשה למצוא אותם. עם זאת, אתרים כמו מפרץ הפיראטים נהנים מטראפיק ישיר משמעותי, ולמעשה מהווים בעצמם את מנוע החיפוש לתכנים פיראטיים, בלי להזדקק לשירותים של גוגל. […]

  21. 2014/10/29

    […] Key words and phrases that allude to the distribution of pirated content are being targeted and websites using these phrases are likely to experience a massive drop in traffic – more details can be found here. […]

  22. 2014/10/29

    […] according to an early analysis conducted by SearchMetrics, it seems that at the moment the changes Google has made have been successful. Some sites have […]

  23. 2014/10/29

    […] zeigt das damals ausgerollte “Pirate Update” für den Suchalgorithmus jetzt deutliche Auswirkungen. Diverse Seiten, auf denen Raubkopien angeboten werden, verloren der Analyse nach bis zu 98 Prozent […]

  24. 2014/10/29

    […] un análisis llevado a cabo por SearchMetrics, parece que los cambios que ha introducido Google han sido bastante efectivos. Algunos sitios web […]

  25. 2014/10/29

    […] με τα στοιχεία της Searchmetrics, η επισκεψιμότητα του free-tv-video-online.me έπεσε την […]

  26. 2014/10/30

    […] sites have sunk as much as 98% in terms of search visibility, according to early reports, especially those with trigger terms […]

  27. 2014/10/30

    […] Searchmetrics reports that this latest change in the search algorithm has affected the search traffic of some of the big pirate websites like The Pirate Bay, Torrentz.eu, ZippyShare, ExtraTorrent, and KickassTorrents, which are well known for providing illegal contents. […]

  28. 2014/10/31

    […] Google Pirate Update Analysis and Loser List – blog.searchmetrics.com […]

  29. 2014/10/31

    […] SearchMetrics’ blog, which often analyzes the results of new Google search algorithms, shows that multiple sites with keywords like “download free movies”, “watch [movie name] online free”, “online free movies”, “movies download”, and “watch [movie name]” lost up to 98% of their SEO visibility. They contend that ThePirateBay.se, for instance, went from a 60,177 SEO visibility index on 10/19/2014 all the way down to a 31,597 on 10/26/2014, a net loss of 47.49%. After Pirate 2.0, queries like “watch game of thrones” are now showing ads for Amazon and other paid streaming/downloading services, followed by information about the show or movie, rather than links to illegally download it. […]

  30. 2014/11/04

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  31. 2014/11/05

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  32. 2014/11/06

    […] en sus carnes los resultados. Se han visto caídas de tráfico generado por SEO muy grandes, próximas al 100 %  y que dejan a estos servicios fuera del mapa y, casi con toda seguridad, obligados a reinventarse […]

  33. 2014/11/07

    […] Google has launched Pirate 2.0 update & Penguin 3.0 update. Penguin started rolling out from 17th October and in the very next week […]

  34. 2014/11/11

    […] scheinen die Popularität dieser Seiten tatsächlich zu beschränken. Dies zeigt ein Ranking, das Searchmetrics erstellt hat. Plattformen wie Movie2k stehen dabei ganz weit oben in der […]

  35. 2014/11/11

    […] impact of Google Pirate 2.0 is greater than its original rollout in 2012. According to Searchmetrics early analysis, specific sites have been hit with a 98% loss of visibility via Google search […]

  36. 2014/11/13

    […] des contenus piratés ou ayant été massivement la cible de désindexation DMCA. Selon SearchMetrics, qui publie régulièrement des classements de sites gagnants et perdants lors de la mise à jour […]

  37. 2014/11/14

    […] des contenus piratés ou ayant été massivement la cible de désindexation DMCA. Selon SearchMetrics, qui publie régulièrement des classements de sites gagnants et perdants lors de la mise à jour […]

  38. 2014/11/19

    […] Tober at SearchMetrics, who recently published a study about Google’s Pirate Update’s biggest losers on Sunday, October […]

  39. 2014/11/20

    […] typically updates its search engine algorithm 500-600 times every year [11]. Some of the updates can result in major reshuffling of the page ranking, resulting in a big SEO […]

  40. 2014/12/03

    […] This algorithm penalizes websites with repeat copyright violations and is highly targeted, causing dramatic rankings drops for a very small number of sites. Torrent and free download sites were the big losers with this […]

  41. 2014/12/09

    […] knew it was coming. Pandas, penguins, hummingbirds and pirates are all versions of the algorithm that powers Google – the world’s leading search engine. […]

  42. 2014/12/10

    […] If this is the type of information you are interested in I suggest reading up on Searchmetric’s Google Pirate Update Analysis and Loser List blog post.  All the articles I found focused on which sites lost the most traffic and how much the […]

  43. 2014/12/14

    […] Le même jour, le site Torrentfreak affirmait de son côté qu’un incident diplomatique a eu lieu entre Google et Hollywood récemment. Fin octobre, le géant de la recherche annonçait avoir changé son algorithme pour pénaliser les sites proposant des fichiers illégaux. Une mise à jour plutôt efficace, qui détruisit la visibilité de certains sites, notamment ceux proposant du streaming vidéo. […]

  44. 2014/12/18

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  45. 2014/12/22

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  47. 2015/02/02

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  51. 2015/05/15

    […] sitios afectados, pero vale la pena conocer y estar al tanto de este update. Lee una lista de los 30 grandes perdedores de Google Pirate Update en […]

  52. 2015/06/02

    […] Google Pirate Update Analysis and Loser List (Searchmetrics) […]

  53. 2015/06/26

    […] biggest losers, according to Searchmetrics, included the following sites: free-tv-video-online.me, movie4k.to, mp3skull.com, myfreemp3.cc, […]

  54. 2015/06/26

    […] biggest losers, according to Searchmetrics, included the following sites: free-tv-video-online.me, movie4k.to, mp3skull.com, myfreemp3.cc, […]

  55. 2015/06/26

    […] biggest losers, according to Searchmetrics, included the following sites: free-tv-video-online.me, movie4k.to, mp3skull.com, myfreemp3.cc, […]

  56. 2015/06/26

    […] biggest losers, according to Searchmetrics, included the following sites: free-tv-video-online.me, movie4k.to, mp3skull.com, myfreemp3.cc, […]

  57. 2015/06/27

    […] biggest losers, according to Searchmetrics, included the following sites: free-tv-video-online.me, movie4k.to, mp3skull.com, myfreemp3.cc, […]

  58. 2015/06/27

    […] biggest losers, according to Searchmetrics, enclosed a following sites: free-tv-video-online.me, movie4k.to, mp3skull.com, myfreemp3.cc, […]

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