Google’s Penguin Update 2.0: Loser analysis

May 23rd, 2013 | Analysis 135 comments

The good news first. The data in Searchmetrics Suite and Essentials is fully updated providing the most current and accurate information. We usually do updates from Saturday to Sunday, but because of Google Penguin update 2.0, we did it today.

Yesterday night, May 22nd, Google finished rolling out the second generation of its Penguin updates. Looking back at the first release of the algorithm in April 2012, the focus was primarily around webspam. Since then, there have been only iterations; with the bases being more like “data refreshes” as seen in the most recent update in October 2012. Now with Google Penguin update 2.0, the update is specific to the search algorithm of Google – and this time the impact will only affect around 2.3% of English queries, a decrease in comparison to the first generation of webspam (3.1%).

Penguin 2.0: Google Webspam Update

The update not only affects the U.S. or English-speaking countries, but is fully rolled out globally for other languages as noted yesterday in Matt Cutts blog:

“The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”

Penguin-Update 2.0: Tweet von Matt Cutts

This is surprisingly early. Especially because Cutts, who is the Head of the Google webspam team announced another attack on link farms, Over-Optimization, “Black Hat” and keyword stuffing in a recent video scheduled to release over the coming summer. It seems that Penguin 2.0 will just be the beginning as made known in the video announcement:

“We’re relatively close to deploying the next generation of Penguin, [...] Internally we call it ‘Penguin 2.0’, …and again, Penguin is a webspam change that’s dedicated to try to find black hat webspam, and try to target and address that.”

It’s only been ten days since the announcement on May 13th of what to expect in the coming months and they have already rolled out 2.0 – ending the life of several pages with bad links. Cutts has stressed that the impact of the second-generation webspam update will have a much deeper and greater influence this time around. 

“So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper in have a little bit more of an impact.”

After the first update we did a deep dive analysis into the impact Penguin 1.0 had in a posting called “Bad SEO” Update. In a similar fashion, we have analyzed our data for an in-depth look at understanding the impact of Penguin 2.0.

Who are the top losers from the Penguin 2.0 update? Our analysis uncovered whose SEO Visibility was seriously impacted, with sites like cheapoair.com, dish.com and the salvationarmy.com:

Domain Cluster SEO Visibility Current Diff in %
2dplay.com games 8781 -12610 -58,95
lifed.com business 11783 -15678 -57,09
dressupjunior.com games 7965 -8719 -52,26
reeds.com business 4000 -2430 -37,79
dailydot.com blog/community 13783 -8059 -36,90
dressupgamesite.com games 30248 -17616 -36,80
movie2k.to blog/community 53685 -28446 -34,63
ets.org business /edu 28496 -14575 -33,84
psychicguild.com business 32019 -16361 -33,82
tvrage.com blog/community 40808 -20269 -33,19
concerthotels.com blog/community 19503 -8715 -30,88
cheapoair.com price comparison 59613 -23950 -28,66
salvationarmy.org blog/community 5504 -2577 -31,89
myplayyard.com games 39099 -14747 -27,39
dish.com business 59561 -22172 -27,13
forlocations.com blog/community 84020 -30646 -26,73
1channel.ch business 48854 -16778 -25,56
kporno.com porn 77194 -56086 -42,08
4tube.com porn 56000 -36604 -39,53
extremetube.com porn 28222 -15850 -35,96
bangyoulater.com porn 24547 -13147 -34,88
pornhub.com porn 379467 -180123 -32,19
largeporntube.com porn 73911 -28036 -27,50
xhamster.com porn 248177 -92927 -27,24
tube8.com porn 233411 -77958 -25,04

 

Conclusion

It’s not the update I was expecting. I thought that this Googles Penguin update would have had a bigger impact similar to Panda 1. But that didn’t happen. My first analysis shows that many thin sites, sites with thin links and especially untrusted links face the problem. In addition, some small business sites were hit because they haven’t taken SEO serious enough. Google itself confirmed that the impact wouldn’t be as high as many thought – maybe this is just the calm before the storm and the big update is really coming in the future. We will see. I will continue to keep you updated with our results.

If you’re interested in seeing if you were hit? Check your domain using our Searchmetrics Essentials Research Tool!

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Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
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Comments (49)

Comments (135)

  1. Kai
    2013/05/23

    Really cool insights Marcus!
    You left a german “preisvergleich” in this english list ;)

    I also thought that more big sites would be harmed, but this could still happen… As you said.

  2. 2013/05/23

    Can you confirm what countries the data’s been refreshed for please? GB’s data looks the same as the data that was released yesterday (which already had today’s date on it). As it stands, the GB data’s definitely not showing some of the big changes I’ve noticed for some sites today.

  3. 2013/05/23

    Thanks for the update and analysis!

    Quick question about SM in general, do you always update on Sat/Sun? When looking at Google UK, SEO visibility always shows an update takes place on a Thursday, please can you clarify when your UK data is updated?

  4. 2013/05/23

    @James and Shreedhan,

    We update once a week, UK data Thursday, so update data is not yet in it.

    Usually we doo US on the weekend, but today pulled fresh data to see the impact of penguin.

    Maybe, not sure yet, we will update UK sooner. This is not so easy done..

  5. 2013/05/23

    @James
    Usually if we import the data on Thursday (e.g. UK) it is from Wednesday. The preprocessing and import takes a while. But because of the update you get some fresher data tomorrow afternoon for the UK index.

    Best
    Marcus

  6. Jon
    2013/05/23

    I have a client that’s been hit in UK but not showing as hit on Search Metrics. Good to know you’ll be updating tomorrow. Will also let us see prove or disprove that Penguin takes a day or two to fully roll out.

  7. Jon
    2013/05/23

    Just noticed, on the Germany charts I’m seeing 26th May as the latest date. Erm, that’s this Sunday?

  8. 2013/05/23

    Jon, the date is the default import date. Because we import the data usually at the same date we have to make it easy for the user on update day every week. Because of Penguin 2.0 we pushed the update up.

    The UK update day is always Thursday. The data mostly from Wednesday because of preprocessing and time for import. For our UK clients we will make a special update with fresher data tomorrow afternoon.

    Cheers
    Marcus

  9. Jon
    2013/05/23

    Thanks, that makes sense. Kind of begs the question, can we have SM updating twice a week? Even daily?

  10. 2013/05/24

    Nice Analysis, it is interesting too see that adult content websites were easily the biggest losers. Will be good to test this in a week after things settle a bit =)

  11. 2013/05/24

    Thats pretty fast and cool Analysis done…

    I was also hoping to see some good results in SERPs as Matt explained in his video, but it seems this update has totally different effect.

  12. 2013/05/24

    Hey @marcus,

    Seems like the data you are listing in the blog post is not the same as when looking at the research data for US as it stands right now?

    For me it seems quite obvious that porn sites where hit hard. Some loosing over 90% of their visibility.

    When digging deeper into the development of the SEO visibility for some of the hit sites, it seems as if they have come from nowhere only a few weeks ago and claimed quite a big score on SEO visibility, and that they now have been demoted again. (look at lairporn.com for example)

    Maybe there is more going on then just the Penguin 2.0 update?

  13. 2013/05/24

    Want to know if Penguin hit you? Then we have a great offer for you.

    With the voucher “penguin” you will get full access to our research tool Searchmetrics Essentials for 1 Dollar in the first month. But you need to be fast, we only have 10 vouchers:

    https://shop.searchmetrics.com/en/essentials.html?coupon_code=penguin

  14. 2013/05/24

    Quite a few of these sites don’t really seem like losers – Ets.org had a massive spike in visibility last week, and this week it has levelled out to what it was the week before. The same seems to have happened to The Salvation Army.

    Ets.org – http://suite.searchmetrics.com/en/research/domains/organic?cc=US&url=ets.org
    TSA – http://suite.searchmetrics.com/en/research/domains/organic?cc=US&url=salvationarmy.org

  15. 2013/05/24

    If any website hit by Penguin 2.0 then what should they do and how they recover from penguin 2.0 algorithm??

  16. 2013/05/24

    Thank God one of my dormant sites has risen from Google’s abyss and none of the sites I am working has hit hard by the Penguin 2.0.

  17. 2013/05/24

    Thanks for the information. My sites was hit by Penguin update, pageview was drop about 30%. What should I do to recover it back? Please advise me. Thanks.

  18. 2013/05/25

    We were hit by Google penguin 2.0 because few months ago some SEO agency called us and offered to do SEO for our company but unfortunately after 4 months, we found out that they are doing massive non quality or related business link building. On 22nd May 2013, our ranking suddenly dropped and disappear. We would like to check with the expert, does anyone know how to recover? We got a big team of employees to support and we are very stress over this. And also is there anyway we can sue that SEO company for using blackhat tactic? Please advice.We are a local business trying to make a living and we are not internet marketing expert.

  19. 2013/05/25

    Its going good for me. I now have 3 number 1 spots on the first page, and my traffic is up 40% across the board. So far Google Penguin is showing me a lot of love

  20. 2013/05/25

    Thank you for this relevant information. My sites survived Peguin. I only work with the advices of my Searchmetrcs Tool. I recommend Whitehat SEO tactics. Good content and natural linkbuilding.

    best regards

    wolfgang

  21. 2013/05/25

    @Bernt
    We updated the data at the weekend again. So you have the current data now in Suite Research. There is no strong further development of Penguin 2.0 to 2.1 etc. You are right that porn sites are always among the winners and losers. But this time also many big porn sites like xhamster.com and tube8.com which ranked stable for about a year lost more than 40% visibility. Will be interesting to see if there will be another iteration of Penguin.

    Cheers
    Marcus

  22. 2013/05/25

    Penguin has continued to show me love with last year’s version, as well as this year’s version. I have no problem with more Penguins coming to the dance because I’ve done nothing illegal :)

    Interesting to see websites like dish.com and salvation army get hit. I wonder what they were doing?

  23. 2013/05/26

    It has improved some results, but where I feel it has thrown the bay out with the bathwater is adult sites.

    Obviously adult sites are linked to from other adult sites. Now that Google has made adult links ‘poison’, adult sites are going to have to rely on non-adult links to improve their rankings, no easy task.

  24. JC
    2013/05/26

    I seem to have taken a bit of a hit and haven’t engaged in anything considered ‘shady’. I’ve used this latest update however as motivation to clean/freshen up my blogs so in the long run it should prove beneficial anyways!

  25. 2013/05/26

    I think google is putting too much effort in to going after and punishing websites. Why do they not put more effort in to making sure the best websites are at the top of the results, I.e. use indicators such as a sites stickiness, number of returning visitors, time spent on site, people talking about sites on social networks etc… Forget about back inks and punishing people, just make the dodgy back links not count for anything. The way google is going about things is incorrect and may hurt a lot of decent sites just because of unusual back links that may point to them.

  26. 2013/05/27

    Great analysis. Thanks for sharing this data. I am curious about how this will shift in the upcoming weeks. Seems that Google usually has a tweak period after an algorithm change after they have seen the outliers that weren’t necessarily affected as predicted by their projections. Will you guys be keeping us posted as the dust continues to settle? Thanks again.

  27. 2013/05/27

    Google is improving the “big” business website like ebay amazon rank.
    Also it is punishing the small business site that have not enough money to do seo.

  28. 2013/05/28

    They’re moving towards an algorithm that will not depend on backlinks any more. It makes sense to do that. But definitely, not at the expense of users and to benefit shareolders. Unfortunately some innocent people are getting caught in the cross fire. But, isn’t that a fact of life. *sigh*

  29. 2013/05/28

    Thanks for this great report.. Where can I find the affected sites in France
    thanks in advance

  30. 2013/05/29

    Hi Marcus,
    thx for the fast date refresh after Penguin – we took your Date do dive deeper into one of the Penguin 2.0 looser. (CheapoAir.com)

    What u think about the Case Study: http://www.linkresearchtools.com/case-studies/penguin-2-0-analysis-cheapoair/

    thx
    harry

  31. 2013/05/30

    In my case, the website which was the most hit, used a branding strategy in netbuilding. However most of links where from footer (because they were webcontents signatures).

  32. 2013/05/31

    Excellent post and nice tool to check site ranking, traffic and social links. I am using it from last few months and would highly recommend it.

  33. 2013/06/01

    Good analysis about Penguin and how we can affect, we will see in my case as it develops. I have not made ​​a study of my site to see it.
    Greetings.

  34. 2013/06/02

    I am not sure Google penguin is good update or not. In Indonesia, I search for certain commercial keywords and found that page #1 Google almost filled with creepy blogspot blog. Thats so bad….

  35. 2013/06/03

    Google hate spam.

  36. 2013/06/10

    As per my view, I have preferred to do Content Optimization and Social Media Optimization. And that’s what I am getting a better result of that strategies. That’s What I would like to share. If you do a real and natural work then it will help you a lot to get optimize your website over search engine website.

  37. 2013/06/11

    @Vishal – Yes Google would like to transition to a non links based algorithm but I just can’t see it happening. The internet is all about interconnecting website and as much as Google would like to stop links as an algorithm, I just don’t think it can. Citation links is the next thing with Google but I can’t see it catching on. Rand Fishkin made a whiteboard video about this.

  38. 2013/06/13

    If any website hit by Penguin then what should they do and how they recover.

  39. 2013/06/15

    thanks for this article which is on the first rank on goolge. I actually liked to know about latest google penguin update 2.0. I got it and happy to know about it which came to remove web spam.

    Thanks cheers:)

  40. 2013/06/18

    Yes I saw lees impact with this 2.0 update. S few losses of a couple of spots in the serps.

    I also noticed that it may have gotten smarter as some pages with more diversified anchor text were spared or even promoted.

    Rob

  41. 2013/06/19

    Great article and analysis.

    I have also noticed a less drop in serps on some of my sites. These sites have probably too many exact keywords as anchors.

  42. 2013/06/19

    I have read many articles on the penguin update and I have to say this is what I believe is the most complete … see you soon

  43. 2013/07/20

    Thanks for the information. My sites was hit by Penguin update, pageview was drop. What should I do to recover it back? Thanks

  44. 2013/07/22

    Hi, the above mentioned site that I monitor seems to have almost disappeared from Searchmetrics and is not picking up any new stats. This does seem to coincide with the latest Google update.
    Could this be an affected site? Would be really grateful for some advise on this as I am relatively new to SEO : )
    Thanks
    Paula

  45. 2013/08/02

    I would be interested to see how it is now since google has been doing so much tweaking the last few weeks…

  46. 2013/08/26

    Great and useful article!

    I was surprised too at the quick update. I am learning about SEO for a short time but I found a lot of valuable information in this blog.

    Thank you very much!

  47. 2013/09/07

    Google is being so unfair .. it was promised that spammers will be hit on this update but what i can see from my search is just the spams all over the web after penguin update!

    I think we need to move to some other better search engine because google is just out of control now!

  48. 2013/09/20

    For the most part if your not doing anything shady, Penguin 2.0 has probably helped you. At the same time theres quite a few spammy sites and sites with completely black hat backlink profiles that rank in the top. This is especially bad in the big competitive niches that have always been dominated by spam.

  49. 2014/03/02

    every time, Google launch new updates about penguin, panda, hummingbird…

    We have to work hard

Trackbacks (86)

Comments (135)

  1. 2013/05/23

    [...] SEO software company, SearchMetrics, has just shared its initial look at what sites have been affected the most by the latest Penguin update. As always, SearchMetrics is [...]

  2. 2013/05/23

    [...] SEO software company, SearchMetrics, has just shared its initial look at what sites have been affected the most by the latest Penguin update. As always, SearchMetrics is [...]

  3. 2013/05/24

    [...] SEO software company, SearchMetrics, has just shared its initial look at what sites have been affected the most by the latest Penguin update. As always, SearchMetrics [...]

  4. 2013/05/24

    [...] SEO software company, SearchMetrics, has just shared its initial look at what sites have been affected the most by the latest Penguin update. As always, SearchMetrics [...]

  5. 2013/05/24

    [...] part, la société SearchMetrics a publié une première analyse des sites anglophones qui ont le plus perdu de visibilité suite à ce lancement. On peut penser [...]

  6. 2013/05/24

    [...] 然后另外searchmetrics列出了25个被Penguin 2.0严厉打击的网站列表: [...]

  7. 2013/05/24

    [...] al solito SearchMetrics ha rilasciato la sua lista dei maggiori perdenti post [...]

  8. 2013/05/24

    [...] SearchMetrics was keeping an eye on the sites that have been affected the most and has shared the initial results. The firm has used "SEO Visibility" benchmark that considers the visibility of the company's web pages on different keywords in search results. [...]

  9. 2013/05/24

    [...] can find the article on their blog. Below is a snapshot of the list of [...]

  10. 2013/05/24

    [...] Google’s Penguin Update 2.0: Loser analysis Het was even afwachten, maar deze week rolde de nieuwe Penguin update uit.  Velen gingen er van uit dat de impact wel eens heel erg groot kon zijn.  Dit blijkt tot nu toe nog wel mee te vallen. Maar wie zijn nu eigenlijk de ‘grote’ verliezers? In een analyse op het op het blog van Searchmetrics is te zien wat de impact is geweest van de laatste Penguin. Bekijk hier de analyse. [...]

  11. 2013/05/24

    [...] it typically does with many major Google algorithm updates, Searchmetrics has released of the top losers from the Google Penguin 2.0, which the search engine rolled out this week. Based [...]

  12. 2013/05/24

    [...] it typically does with many major Google algorithm updates, Searchmetrics has released of the top losers from the Google Penguin 2.0, which the search engine rolled out this week. Based [...]

  13. 2013/05/24

    [...] it typically does with many major Google algorithm updates, Searchmetrics has released of the top losers from the Google Penguin 2.0, which the search engine rolled out this week. Based [...]

  14. 2013/05/24

    [...] SEO company Search Metrics reports some of the losers form this update here. Notable is their assertion that many small business site we impacted because they don’t take [...]

  15. 2013/05/24

    [...] doing so far?  The Penguin algorithm has affected 2.3% of search results since it went live.  The websites most hurt by the update thus far have mostly been game sites and pornography sites, as well as some large [...]

  16. 2013/05/24

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  17. 2013/05/24

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  18. 2013/05/24

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  19. 2013/05/25

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  20. 2013/05/25

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  21. 2013/05/25

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  22. 2013/05/25

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  23. 2013/05/25

    [...] On the other hand, the data picked up at Search Metrics indicates otherwise. Search Metrics founder Marcus Tober said: [...]

  24. 2013/05/25

    [...] give you an overview of the effects, sites that are included to be on the losing side in terms of search big [...]

  25. 2013/05/25

    [...] ce n’est pas tout : une première analyse effectuée par la société SearchMetrics a été publiée. Cette étude présente les sites [...]

  26. 2013/05/25

    [...] empresas como SearchMetrics ha realizado un primer análisis del impacto de Penguin 2.0 y la verdad es que la comunidad SEO queda un poco [...]

  27. 2013/05/25

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  28. 2013/05/25

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  29. 2013/05/25

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  30. 2013/05/25

    [...] SEO software company, SearchMetrics, has shared its SEO Visibility stats, which show what sites have been affected the most by the latest Penguin [...]

  31. 2013/05/25

    [...] הרשימה המלאה של האתרים שהפסידו הכי הרבה "נראות" בתוצאות החיפוש [...]

  32. 2013/05/26

    [...] it typically does with many major Google algorithm updates, Searchmetrics has released of the top losers from the Google Penguin 2.0, which the search engine rolled out this week. Based [...]

  33. 2013/05/26

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  34. 2013/05/26

    [...] Search Engine Land discusses the Penguin 2.0 Update losers which include porn sites, gamer sites, and big brands like Dish Network and the Salvation Army. Their information was based on an initial report from the SearchMetrics blog. [...]

  35. 2013/05/26

    [...] percentage of low-quality inbound links. Gaming, business, blog, and pornography sites lead the Penguin 2.0 biggest losers list compiled by Searchmetrics. Some of the most trafficked websites of this “biggest [...]

  36. 2013/05/26

    [...] early to actually have a clear picture on the outcome of this update, but SearchMetrics.com already reported the biggest losers, based on their available data. Do you like the “new results”? That is if you felt any [...]

  37. 2013/05/26

    [...] In a blog post, Searchmetrics noted in April 2012 that Google’s focus was primarily around webspam however the latest update is specific to the search algorithm of Google – and will affect around 2.3 per cent of English queries, while the global roll out will see the scope of Penguin vary by language, e.g. languages with more webspam will see more impact. [...]

  38. 2013/05/26

    [...] released an analysis of the impact on the 23rd May, so a day after the go [...]

  39. 2013/05/26

    [...] SEO software company, SearchMetrics, has just shared its initial look at what sites have been affected the most by the latest Penguin update. As always, SearchMetrics [...]

  40. 2013/05/26

    [...] it typically does with many major Google algorithm updates, Searchmetrics has released of the top losers from the Google Penguin 2.0, which the search engine rolled out this week. Based [...]

  41. 2013/05/27

    [...] I did see a report about sites that lost rankings and traffic, but so far I haven’t seen any of the winners yet. If interested you can check this article for more information about the losers: Google’s Penguin Update 2.0: Loser analysis [...]

  42. 2013/05/27

    [...] dedicados al juego y otros muchos entre los que se encuentran grandes empresas, según publica Searchmetrics [...]

  43. 2013/05/28

    [...] SEO软件公司SearchMetrics,分享了他们认受到Penguin最新更新影响的网站以及他们的观点。如同以往一样,SearchMetrics使用”SEO可见度”作为基准,也就是在Google上使用大量的关键词来查看搜索结果中是否有这些公司网站的内容。 [...]

  44. 2013/05/28

    [...] out last week and it seems to be a remarkably underwhelming update for one with so much hype. Searchmetrics has a great roundup of the winners and losers with the main losers [...]

  45. 2013/05/28

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  46. 2013/05/28

    [...] grands perdants se trouvent en Allemagne, mais aussi aux États-Unis. Ces résultats, diffusés par Searchmetrics, ont ainsi montré que dans ces deux pays, les secteurs les plus gravement touchés étaient la [...]

  47. 2013/05/28

    [...] ogólnoświatowa i w krajach, gdzie jest większa ilość webspamu, wpływ był większy. Wg SearchMetrics największe straty w pozycjach poniosły strony z pornografią, z grami, a także niektóre [...]

  48. 2013/05/28

    [...] as what sites are supposedly “escaped” Penguin 2.0 and are still doing very well organically. Searchmetrics reported on May 23rd that porn sites, game sites and big brands like Dish.com, the Salvation Army, [...]

  49. 2013/05/28

    [...] there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional [...]

  50. 2013/05/28

    [...] Google’s Penguin Update 2.0: Loser analysis (Searchmetrics SEO Blog, May 23) [...]

  51. 2013/05/28

    [...] as Matt Cutts stated in his blog. A deeper, more significant influence was announced by Cutts and a thorough analysis  enables us to see whose SEO visibility was really affected by the last google penguin update. [...]

  52. 2013/05/29

    [...] also launched a spam report form to report spammy sites that were unaffected by Penguin 2.0. The biggest losers so far appear to be porn and gaming sites, as well as larger sites like Dish.com and SalvationArmy.org, [...]

  53. 2013/05/29

    [...] just as concerning is the fact that several small businesses have taken a hit just because they didn’t take SEO seriously enough. Thin links have hurt some sites just as badly as unnatural [...]

  54. 2013/05/29

    [...] just as concerning is the fact that several small businesses have taken a hit just because they didn’t take SEO seriously enough. Thin links have hurt some sites just as badly as unnatural [...]

  55. 2013/05/29

    [...] Salvation Army and Dish both lost 30+ % of their traffic in the Penguin 2.0 update and many many other legitimate business with only white hat SEO techniques lost more than 50%. The point is, we need to get creative and think outside the box without spamming the internet or trying to game everything. [...]

  56. 2013/05/30

    [...] just as concerning is the fact that several small businesses have taken a hit just because they didn’t take SEO seriously enough. Thin links have hurt some sites just as badly as unnatural [...]

  57. 2013/05/31

    [...] appears to have lashed out at the Internet’s unsavory underbelly, hitting mostly porn sites. According to Searchmetrics, 1/3 of the sites that took the biggest hit to search visibility in the 4th Penguin update were [...]

  58. 2013/06/01

    [...] secondo Searchmetrics sono stati colpiti diversi siti in ambito gaming, business e porn, siti che comunque avevano un profilo di link inconsistente o untrusted (almeno a detta di Marcus Tober). [...]

  59. 2013/06/01

    [...] Penguin Update 4 – Aka Penguin Update 2.0 named by the Anti-Spam Man himself. This update took place on May 22, 2013 and affected 2.3% of the English-US queries. First hand loser analysis by SearchMetrics can be found here. [...]

  60. 2013/06/01

    [...] לצפות (כאן) ברשימה המלאה של האתרים שירדה להם ה"נראות" [...]

  61. 2013/06/01

    [...] to target exactly the same sites as it did in Penguin 1.0 – sites that it considers thin, based on the linking data it collects and analyzes. For small businesses, it will be niche blogs. [...]

  62. 2013/06/03

    [...] Having a lot of (low-quality) links doesn’t help you. SearchMetrics pointed out that adult sites took a whoopin’ in this update. SEOClarity saw something similar with lead [...]

  63. 2013/06/07

    [...] The day after the Penguin 2.0 update was rolled out, Searchmetrics provided a snapshot view of some of the sites that were hit the hardest. [...]

  64. 2013/06/10

    [...] up of pornography and gaming sites that experienced a large percentage drop in rankings. You can view the full list here. According to the same blog post, other sites like the Salvation Army and dish.com also took a [...]

  65. 2013/06/11

    [...] Segundo relatório do Search Metrics, os sites mais afetados pela atualização foram os sites pornográficos, sites de jogos e algumas grandes marcas. [...]

  66. 2013/06/12

    [...] targets/victims are web spammers, sites with not so good backlinks and it is projected that about 2.3% of English queries will be impacted from this update.  Below is a list from SearchMetrics that gives an initial look [...]

  67. 2013/06/12

    [...] zauważyć kilka witryn, które wyraźnie odczuły jej skutki.  Taką analizę przygotował portal SearchMetrics . Jako wyznacznik przyjęta została tzw. widoczność SEO , czyli widoczność witryny dla [...]

  68. 2013/06/14

    [...] also used a winners and losers, which is equally useless.  Perhaps it’s best these SaaS providers didn’t offer more detailed explanations. [...]

  69. 2013/06/18

    [...] Army, CheapOair, and Educational Testing Service, among others. (You can see the full list at Searchmetrics and many other SEO [...]

  70. 2013/06/24

    [...] or that haven’t tightened up on their backlink profiles – more examples can be found here, but the results arguably show that some sites still haven’t learned their lessons in terms of [...]

  71. 2013/06/25

    [...] SearchMetrics在24小时内就统计了他们的监控数据,列出了25个受影响最大的网站: [...]

  72. 2013/06/25

    [...] SearchMetrics在24小时内就统计了他们的监控数据,列出了25个受影响最大的网站: [...]

  73. 2013/07/17

    [...] as what sites are supposedly “escaped” Penguin 2.0 and are still doing very well organically. Searchmetrics reported on May 23rd that porn sites, game sites and big brands like Dish.com, the Salvation Army, [...]

  74. 2013/07/27

    [...] On the other hand, the data picked up at Search Metrics indicates otherwise. Search Metrics founder Marcus Tober said: [...]

  75. 2013/07/29

    [...] Sistrix and Searchmetrics have both put out lists of sites of Penguin 2.0 “losers”. As a general rule, we’ve stopped covering these lists as often the data can be misleading. [...]

  76. 2013/10/07

    [...] to say that digital publishers have completely avoided Google’s wrath here as they did with Penguin. Many digital publishers were led down the dark passages of SEO and paid firms to obtain thousands [...]

  77. 2013/12/09

    [...] Searchmetrics ha riassunto i siti e i portali più famosi che hanno riportato ingenti perdite dopo l’arrivo di Penguin 2.0. [...]

  78. 2013/12/24

    [...] Loser Analysis Google’s Pen­guin Update 2.0: Loser ana­ly­sis – Search­me­trics SEO Blog Google Pen­guin update 2.0 has offi­ci­ally been rol­led out. The result of impact on the [...]

  79. 2014/01/07

    [...] to searchmetrics and moz (credit where credit’s due), we have some details on which areas of the index took [...]

  80. 2014/01/16

    [...] Updates have had and the fact that there have been very prominent and documented cases of affected sites, recovery stories and many published guides to diagnose and recover from them, and even surveys [...]

  81. 2014/01/28

    [...] Google’s Penguin Update 2.0 [...]

  82. 2014/01/30

    [...] to SearchMetrics, the websites whose visibility on Google has been dramatically reduced include a large number of [...]

  83. 2014/03/18

    [...] were one of Penguin 2.0′s biggest losers. In May 2013 Search Metrics reported the website as experiencing a massive decline in search engine visibility resulting from the May [...]

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