GUESTS & RESOURCES
- Boris Wartenberg: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Episode Overview:
On the second instalment of how-to week, Boris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. What are different types of how-to content and how can you utilize each format to support your audience in mastering skills?
Want to make sure your content matches search intent? Read our blogpost on how to use Searchmetrics Content Analysis to repurpose your content!