Tag archive: SEO visibility

about com Special Interest 250x250

Even experienced SEOs are sitting up and taking notice: Is domain splitting the new big thing in SEO? The story of the erstwhile web behemoth about.com is sending shockwaves through the search industry. The portal is splitting itself into new, highly-specific websites – and with astonishing success. In this Unwrapping the Secrets of SEO, we […]

May 23rd, 2018 | Analysis 2 comments

Let’s face it, anyone who mentions he or she is into search engine optimization at a party is bound to get yawns or polite disinterest while expounding on the subject. Mention you work in content marketing, though, and interest increases. What most people don’t understand is that the two are increasingly becoming intertwined as modern […]

As the overlap between search and content marketing continues to grow, company executives increasingly are seeking solutions that bridge the two disciplines. That means we as online marketers face the task of establishing company goals and KPIs, and then communicating them to different stakeholders within the company. In terms of iterative feedback, mutual support and […]

March 9th, 2018 | Partners 4 comments

Just as every website needs a redesign over time to look fresh and new, a marketer’s content requires similar tune-ups. As business and customer needs evolve, and search engines tinker with their algorithms and set new rules of engagement, conducting a regular audit of your content is both necessary and required.  Our colleague Jasleen Kals […]

Mirror mirror on the wall, who’s the smartest speaker of them all? Amazon’s Alexa says she likes “all AIs.” Google Assistant can see the good in others, too, noting Alexas’s nice attributes, sexy blue lights and soothing voice. Apple’s Siri wouldn’t be caught dead answering that question. “Let’s talk about you, not me,” she says. In […]

SEO is an exciting marketing field because it is the point where you can engage with your customers based on their needs through search engines like Google and Bing. SEO is the art of understanding how to interpret data, the science of optimizing content based on that data, and the skill of empathy to understand […]

February 6th, 2018 | General No comments

When Google introduced Google for Jobs in late June, market watchers wondered whether yet another one of the company’s initiatives would have a major impact on the organic jobs-listing market and the likes of monster.com and glassdoor.com. In this week’s Unwrapping the Secrets of SEO, I’ll take a deeper look at Google for Jobs and […]

Google Update, Searchmetrics

So far this year, we’ve seen the Phantom V update from Google and “Fred,” an algorithmic update that still remains difficult to parse for its true meaning. Now there’s another update, unconfirmed by Google that is rocking the search engine results page. Beginning in the last week of June, there’s been sharp fluctuations in mid-tier results, […]

July 17th, 2017 | Analysis 11 comments

Apple recently completed its World Wide Developers Conference, announcing a slew of new tech toys for consumers and businesses. Yet, when I searched Google for a new MacBook Pro notebook, Apple took only the second spot in my results. What gives? In this week’s Unwrapping the Secrets of SEO, I wanted to have a bit of […]

Introducing Content Experience

  Creating new content, developing a new idea or pouring resources into a new product is always fraught with risk, for businesses both large and small. Even when you’re reasonably sure you’re on the right track (in our case, focusing on agile content creation backed by deep learning), you must wait patiently for that “Aha! moment. ” It’s […]

September 22nd, 2016 | Events, General, Product Notes, SEO News No comments
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