Podcasts

Google's recent series of updates all share a common thread of improving the user experience and changing the way their search engine evaluates and labels high quality content. Join host Ben as he interviews Searchmetrics' SEO Strategist and Advisor Jordan Koene about the signals coming from Google on how they're assessing high-quality content in 2020 and how to perform content audits that will put you on the right track toward success before the next content algorithm update.

Managing web migrations and expansions often require hard work and in-depth collaboration amongst teams to ensure migrations run smoothly, especially for international expansions. Join host Ben as he concludes his discussion with Orainti founder and international SEO specialist Aleyda Solís about how to carefully manage web migrations and expansion to ensure the process runs smoothly.

Managing partnerships with remote agencies and clients present unique problems that can hinder establishing successful business partnerships. Overcoming remote obstacles require collaboration, coming to agreements and implement time management processes. Join host Ben as he continues his discussion with Orainti founder Aleyda Solís as she explains the best strategies to manage partnerships between SEO agencies and international clients to ensure success in business endeavors.

SEO services are sought out by thousands of companies worldwide, all seeking agency expertise to help with their own unique SEO needs and processes. U.S. and E.U.-based SEO agencies are highly requested in the greater international SEO industry because of their robust services and the caliber of expertise they offer. Join Ben as he welcomes back Aleyda Solís, international SEO consultant and Orainti founder, to discuss the differences between U.S. and E.U. agencies, how they work with international clients and what different services they excel at delivering.

Encountering duplicate content across brands is common and it's easy to have your content get lost in the sea of similarity. Implementing a few key changes to your content strategy can help you create duplicate content while still differentiating your brand enough to establish your presence online. Join host Ben as he speaks with Searchmetrics' Strategic Advisor Jordan Koene about the flaws behind many duplication content strategies and how to overcome them.

Conversion rate optimization tools are key features of every digital marketer’s strategy to convert leads. Knowing which CRO tools to use is a challenging aspect to creating a winning conversion strategy. Join host Ben as he concludes his discussion with Pathmonk founder Lukas Haensch examining which conversion rate optimization tools and metrics brands should analyze and how merging SEO data with other resources can improve conversion rates.

Knowing what technical SEO adjustments to make to increase your ranking is difficult when search engines consistently publish new algorithm updates and SEO itself is always in a state of flux. Join host Ben as he speaks with Pathmonk founder Lukas Haensch to discuss how Google views technical SEO and what reliable technical adjustments you can implement to significantly boost your ranking.

Google stirred the SEO hornet's nest once again releasing another algorithm update just a few weeks after they released their first one of the year in January. Join host Ben as he meets with Searchmetrics’ Strategic Advisor Jordan Koene to discuss what he calls an “Algorithm adjustment,” and the major content updates by Google to refactor social and verticalized content.

A key aspect to developing a career in SEO is finding the right agency for you that is credible and offers plentiful opportunities to explore. Join host Ben as he continues his discussion with Go Fish Digital’s Senior SEO Manager Chris Long reviewing the best practices for working for, or with, an SEO agency and how to find one that aligns with your career goals.

A great SEO needs curiosity, drive and determination to break into the chaotic, ever changing SEO industry. Join host Ben as he chats with Senior Manager of SEO Chris Long from Go Fish Digital about how his jack-of-all-trades skillset led him to a flourishing career in SEO and learn key advice on how to effectively build an SEO career.