Podcasts

The everchanging, day-to-day nature of the COVID-19 pandemic is proving a challenge for even the most prepared CMOs. Join host Ben as he continues his conversation with Searchmetrics CMO Doug Bell about SEO digital marketing tactics CMOs can utilize throughout the COVID-19 pandemic and how to best prepare resuming full operability when the pandemic eventually ends. 

What we once thought we understood has been upended and defined by a new reality due to COVID-19’s worldwide impact. Teleconference software companies are experiencing unprecedented gains while travel and hospitality businesses are experiencing uncertainty and losses. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell about the reality businesses are dealing with under the threat of COVID-19 and how businesses are surviving while brick-and-mortar locations are closed.

COVID-19 is significantly impacting the travel and hospitality industry, but it's also negatively impacting digital advertising in several different ways. Although digital advertising seems uncertain, opportunities for brands to flourish under the current circumstances exist. Join Ben as he concludes his discussion with Searchmetrics CEO Matt Colebourne about the economic impact of the COVID-19 pandemic, the effects it’s having on the SEO community and ways to adapt and seize potential opportunities for growth.

SEO can be a difficult industry to keep up with, especially for experts who’ve spent decades working in search since its inception to today. Join host Ben as he continues his discussion with Searchmetrics CEO Matt Colebourne as he shares his expertise and outlook of the global SEO landscape as it currently exists and what companies should prioritize moving forward.

The flagship CEO role within a company is unquestionably vital, setting the tone and direction for a company’s future. Join host Ben as he speaks with Searchmetrics’ new CEO Matt Colebourne on why he chose to lead Searchmetrics and learn more about how his time in the search industry informed his decision.

Millions of workers shifted to work from home status as COVID-19 outbreaks spread throughout the U.S., changing the way Americans conduct business, work and search online. Join host Ben as he continues speaking with Searchmetrics' VP of Services Tyson Stockton about COVID-19's effect on ecommerce businesses and brick-and-mortar institutions.

COVID-19 is already heavily impacting the SEO landscape with news media channels and health resources seeing huge spikes in online traffic. Despite the giant jumps in visibility, one clear winner emerged in March - teleconference software companies. Join host Ben as he interviews Searchmetrics' VP of Services Tyson Stockton about March's big winners and which teleconference company took the top spot.

One of the best ways of converting local SEO visibility into leads comes from a surprising source - chatbots. Join host Ben as he continues his discussion with Ana Raynes, CEO of Simplified Impact, on how to best convert your local SEO visibility into leads using chatbots.

As the COVID-19 pandemic forces society to take drastic safety precautions with shelter in place methods, many businesses find themselves in danger of losing local business. Fortunately SEO is a vital tool that can help local businesses move their operations online and remain visible with their clients. Join host Ben as he concludes his conversation with Ana Raynes, CEO of Simplified Impact, as they discuss how local businesses can weather the pandemic with SEO.

Different methods exist to optimize content for local SEO that can both maximize local impact and significantly expand your brand’s reach. Join host Ben as he speaks with Ana Raynes, a digital marketing expert from Simplified Impact, to talk about the best methods to optimize your content for local SEO and how social media and influencers can significantly expand a brand’s local reach.