Podcasts
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SEO Big Game Hunting
Voices of Search Time to read: 23 minReal estate is a lucrative industry where rewards are high, but it’s an industry where the buyer’s journey is longer compared to most. Buying a home is a huge investment, and buyers want assurance and the right information to ensure they’re making the right choice. Join host Ben as he continues his discussion with Realtor.com’s Director of Product Jeffrey Preston on how he captures traffic using SEO within the real estate industry and how the right content can steer buyers toward a rewarding sale.Read More -
Product Vs Marketing Lead SEO – Jeff Preston // Move.com
Voices of Search Time to read: 23 minWhen an SEO specialist joins a product marketing team or an engineering team, they can apply their unique skillset to effectively improve overall SEO endeavors. Join host Ben as he speaks with Realtor.com’s Director of Product Jeffrey Preston who shares his experiences as a SEO lead and a director of product. He shares unique insights on how the two overlap, the differences between them and how his unique skillset improves SEO effectiveness.Read More -
Why AI is the Right Solution for Content
Voices of Search Time to read: 25 minOptimizing hundreds to thousands of pages of content may seem an insurmountable task if you’re an enterprise-level business. Keeping content fresh site wide is key to maximizing your returns on your various content pieces. Developments in AI are the key to simplifying the content optimization process. Join host Ben as he speaks with Acrolinx CEO Volker Smith about why AI is the optimal solution to implement content optimization strategies.Read More -
When to Prioritize Content Optimization
Voices of Search Time to read: 25 minOptimizing content for SEO is more than just examining data. Apart from carefully selecting keywords, your content also needs to be optimized for accessibility and readability. Join host Ben as he speaks with Acrolinx CEO Volker Smid about when, and why, you should prioritize content optimization and what optimizations to focus on for success.Read More -
Preparing for the Uncertain Future for SEO
Voices of Search Time to read: 17 minPredicting what happens next in this chaotic year is ineffectual. What organizations can do is analyze their data and examine trends in their industries to set a path forward to success. Join host Ben as he concludes New Buyer’s Journey Week with Searchmetrics’ Director of Services Tyson Stockton as they discuss what lies ahead for SEO during the COVID-19 pandemic.Read More -
The “Don’ts” for SEO in the Wake of COVID-19
Voices of Search Time to read: 16 minThe COVID-19 pandemic is proving unpredictable by the day, and it’s tempting to change your plans with every new development that arises. It’s important to find stability and avoid making knee-jerk changes that could quickly turn into pitfalls. Join host Ben as he continues New Buyer’s Journey Week with Searchmetrics’ Director of Services Tyson Stockton as they discuss what SEOs should and shouldn’t change during the Coronavirus pandemic.Read More -
Reconsidering Your Buyers Journey
Voices of Search Time to read: 16 minThe key to adapting to changes in the buyer’s journey requires understanding how user behavioral shifts impact different variables in the journey. Join host Ben as he continues New Buyer’s Journey Week with Searchmetrics’ Director of Services Tyson Stockton talking about how SEOs can best adapt to changes in the buyer’s journey and effectively address user intent.Read More -
The Industries Most Impacted by COVID-19
Voices of Search Time to read: 21 minEvery type of industry is affected in some way by the COVID-19 pandemic, forcing many to re-evaluate or overhaul their business operations to survive. Understanding how the buyer’s journey is changing throughout the crisis is critical to a company's survival. Join host Ben as he continues New Buyer’s Journey Week with Searchmetrics’ Director of Services Tyson Stockton discussing which industries buyer journey’s were most impacted by the COVID-19 pandemic.Read More -
How COVID Affected Consumer Behavior
Voices of Search Time to read: 18 minThe COVID-19 pandemic disrupted the global economy, leaving no company untouched by its detrimental effects. Consumers’ changed their buying habits as shelter in place orders were issued, effectively impacting how businesses conducted operations and earned revenue. Join host Ben as he kicks off New Buyer’s Journey Week with Searchmetrics’ Director of Services Tyson Stockton as they discuss how COVID-19 affected consumer behavior and review the new buyer’s journeyRead More -
Global Domination with International SEO
Voices of Search Time to read: 22 minReaching clients worldwide can prove a monumental task when you need to optimize content for specific regions. Marketing to an international audience requires understanding different languages, cultures and regional marketing terminology. Join host Ben as he speaks with Online Marketing Gurus’ Managing Director Wasif Kasim about how to best market your content internationally to maximize your brand’s reach.Read More