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  • Where to Find Influencers to Boost SEO Performance

    As you source influencers it’s important to consider the channels they use and who has a meaningful amount of reach for your brand. Micro-influencers are just as valuable as celebrity influencers, and their audience is generally more focused and pays closer attention to their content.
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  • How SEO and Influencer Marketing Work Together

    Cultivating a relationship with influencer bloggers are the key to SEOs looking to significantly build and boost their traffic via links. Reaching out and building a relationship with influencers show you value their expertise, and they’re more likely to review your pitched product.
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  • Keeping Your Web Platform Secure

    The best plan to have in place is a contingency communications plan that accounts for all types of scenarios. For scenarios involving Search Console assigning a red flag it’s crucial to pinpoint what caused it.
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  • Managing Your Brand’s Reputation

    A large component of expanding a brand’s reputation that stands for more than profit is fostering a reputation of social good. Content is key in this process, and identifying the audience for your brand and the terms that push for change is a vital first step in creating domain authority for your brand.
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  • August 2020 Winners & Losers

    Google's bugs caused fluctuation in URL rankings, elevating URLs with negative SEO ranking factors while tanking URLs with positive ranking factors. Although the short term issues were quickly fixed, it created a period of confusion in datasets that documented inverse URL rankings.
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  • Leading SEO in a Regulated Industry

    A key method to creating SEO content that adheres to company legal and privacy restrictions is to determine user intent and classify page types. Content types like blogs are best suited for informational content whereas product pages best suit navigational content. Once a page is clarified and defined, the next step is to classify your content topic(s). Within the finance and payments industry no piece of content is a 100 percent transactional, navigational, etc. Finding a ratio that best addresses user intent is key to establishing the piece of content’s type.
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  • Transitioning from Agency to In-House SEO

    SEO is often categorized as a part of organic channel growth within companies compared to consultant agencies, where in-depth metrics are used more often when communicating with clients. As the search industry prioritizes understanding user intent, companies better understand SEO’s place in greater marketing strategies. The ability to communicate the importance of user intent to stakeholders within a company is crucial to in-house success, and consultant work is an excellent place to improve those communication skills. 
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  • SEO News: Google Bugs?

    Google typically keeps fixes low key but were forthcoming in tweets about two issues they resolved; an indexing failure followed by a SERP and results issue two weeks later. One of the main causes behind both issues is caused by how Google acquires and pulls search data from the indexing process.
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  • Using Search Data for Market Research

    Obtaining accurate, timely, and relevant market research is a challenge both small and large companies face. Both small and large companies benefit from creating a base dataset that first examines consumer search intent by categories. Categories are essentially the keywords users search by, such as stainless steel dishwashers, and is the basis for organizing and examining both consumer and competitive data.
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  • The Challenge of Conducting Market Research

    Conducting market research helps large corporations understand their total addressable market (TAM) and the variables and dynamics affecting the market. SEO keyword research gauges consumer appetite for a particular product, and market research functions similarly in that aspect. Obtaining a substantial sample size is a particular challenge as research delves into examining niche markets. Research firms with experienced data scientists can dive into niche markets but it can be an expensive investment.
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