Podcasts

Although the COVID-19 pandemic significantly impacted brands and companies throughout Q2, companies like Google maintained momentum. In just three months they released a new algorithm update and introduced web vitals, which take effect in early 2021. Join host Ben as he speaks with Searchmetrics’ VP of Client Services Tyson Stockton about some of the industry and Google-inspired trends that emerged in Q2.

Despite the economic slowdown, Google continues to push forward making innovative technical changes to its platform and tools that SEOs should keep an eye on. Join host Ben as he previews Searchmetrics' upcoming webinar Q2 in Review with Searchmetrics' VP of Client Services Tyson Stockton as they review some of the most important technical changes Google implemented in Q2.

Without question the COVID-19 pandemic caused chaos in Q2, upending progress and rapidly changed the way organizations, companies and brands conducted business. As we enter Q3, it’s vital to review Q2’s effects on various industries to learn useful strategies for future success. Join host Ben as he previews Searchmetrics' upcoming webinar Q2 in Review with Searchmetrics’ VP of Client Services Tyson Stockton. Together, they discuss Google's May algorithm update in Q2 and how it affected the success of big-name brands and companies.

The true effectiveness of a study is measured by how much information is obtained from analyzing its findings, and not about if it proved the initial hypothesis true. Often studies with inconclusive findings can yield more insights. Join host Ben as he concludes SEO and EPS week with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott as they review the effectiveness of their EPS study and how they’re utilizing inconclusive data to revise their next study.

SEO is a key foundation in every successful ecommerce and retail company’s digital marketing strategy. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about why ecommerce and retail value SEO more compared to other industries and why its the centerpiece in their marketing EPS.

Strong, tenured leadership is often a key component behind many successful digital marketing strategies. Searchmetrics' EPS study delved into the topic further to examine whether the length of a CMOs tenure can significantly impact EPS. Join host Ben as he continues SEO/EPS Week with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott discussing if a positive or negative correlation between CMO tenure and SEO visibility exists.

Examining how SEO impacts earnings per share requires delving into paid search to obtain a big picture view of the intricate relationship between EPS and SEO. Join host Ben as he continues SEO and EPS week speaking with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about their SEO/EPS study. As they review their study, they take a deeper look at how paid visibility impacts EPS.

A common question SEO experts are seeking the answer to is “What is the correlation between earnings per share and SEO?” The Searchmetrics’ team conducted a study to answer just that, and found intriguing results. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about their findings and how it impacts SEO.

Knowing which technical aspects of your site to optimize is tricky, and depends on the technical ecosystem of your website and its data. Join host Ben as he speaks with Searchmetrics’ Senior SEO Consultant Kathy Brown about how to determine if your site maintains a strong technical SEO foundation and how to best use Google Search Console in your technical optimization efforts.

Google’s making big moves in 2020, with its debut of web vitals indicating they’re retooling technical ranking factors for 2021. Join host Ben as he speaks with Searchmetrics’ SEO Consultant Kathy Brown about what’s behind the technical changes, what new technical ranking factors to expect and how you can best prepare now to enter 2021 on the right foot.