Voices of Search

Striking the perfect balance between paid and organic search optimizations depends on a variety of different factors. Join host Ben as he speaks with Searchmetrics' CMO Doug Bell on how you can strike the perfect balance between paid and organic search endeavors for your business and brand.

Obtaining the coveted top two ranking spots on any search engine takes hours of SEO optimizations, discovering the right keywords and creating standout content. Achieving a spot in the top two can actually be obtained another way - Securing a spot through three and five. Join host Ben as he continues his conversation with BEAST Analytics founder Brianna (Brie) Anderson about how obtaining a spot in position three through five can pave the way for ranking in zero through two.

Google’s SERP is chock full of different options and with algorithm updates getting published more frequently, acquiring metrics becomes more difficult. Join host Ben as he chats with BEAST Analytics founder Brianna (Brie) Anderson about the essential modern SEO metrics SEOs should focus on to get ahead.

The SEO community has long held ranking factors in high regard, although some in the community argue ranking factors are decreasing in importance. Join host Ben as he concludes his conversation with Brianna Anderson of BEAST Analytics as they discuss the impending “Death,” of ranking factors.

Not every CMO is a channel expert and SEO is already a nuanced, ever changing channel as it is. When CMOs understand SEO’s complicated nature it helps them become better decision makers with marketing strategies. Join host Ben as he speaks with Searchmetrics’ Director of Services Tyson Stockton about what SEOs need to understand to help CMOs better understand what’s really happening in SEO.

Disagreements over how to best utilize SEO to leverage marketing endeavors happen frequently in companies, especially between CMOs and SEOs. KPIs are the key to understanding and formulating effective marketing strategies, and SEOs are essential in identifying the right KPIs to execute marketing initiatives. Join host Ben as he speaks with Searchmetrics’ Director of Digital Services Tyson Stockton to discuss the KPIs SEO operators use to ensure organic growth strategies are effective.

Website audits are complicated but worthwhile endeavors for any brand or company. Although most companies are capable of executing an audit, a guiding hand from an expert can significantly increase the benefits audits provide. Join host Ben as he speaks with Searchmetrics’ Director of Digital Strategies Group Björn Darko who provides technical tips and an expert, detailed look behind website audits.

Optimizing content is a challenging aspect of SEO, as the path to optimizing and executing successful content strategies differ for each brand or company. Join host Ben as he concludes his MarTech case study with Searchmetrics’ SEO Strategist and Advisor Jordan Koene on how to create a winning content strategy optimizing existing or creating new content.

Establishing a new domain quickly and building your authority and reputation with it can take effort and coordination. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about how to elevate a relatively new domain using organic search traffic.

SEO can get complicated, no matter how many years of experience you might have working with it. When an expert gets stuck on how to best optimize for SEO, it’s best to turn toward another SEO expert who can provide fresh insights. Join host Ben as he reviews a case study of his own MarTech podcast with Searchmetrics’ SEO Strategist and Advisor Jordan Koene to talk strategy about how to best optimize and grow organic traffic.