Voices of Search

The COVID-19 pandemic has forced millions of brick and mortar businesses to close, depriving them of the essential foot traffic that keeps them open. With physical locations closed, businesses must turn toward a powerful tool to take and continue operations online - SEO. Join host Ben as he chats with Searchmetrics’ SEO strategist and advisor Jordan Koene about how brick and mortar brands can quickly make up lost foot traffic online by utilizing the power of SEO.

Completing a site migration can be a huge milestone, but the hard work never stops there. Site migrations provide a great boost of momentum, but it’s up to the various teams within a company to nurture it and keep it going. Join host Ben as he concludes his Site Migration Week discussion with Searchmetrics’ CMO Doug Bell about how to continue the momentum after you’ve completed a site migration.

Completing a site migration warrants a victory lap for everyone who contributed to the project, but an important step lies ahead - site performance data acquisition. Join host Ben as he continues his Site Migration Week discussion with Searchmetrics’ CMO Doug Bell about the early results from Searchmetrics’ site migration and what early data revealed.

The development and testing phase of site migrations are a critical time to pay attention to the details. Ensuring key benchmarks are met like testing internal linking is critical for the success of the site migration process. Join host Ben as he continues Site Migration Week with Searchmetrics CMO Doug Bell to discuss how to best navigate the development and testing phase of site migration and share what tasks should be completed to guarantee the success of your site migration.

Planning is the most vital phase in the site migration process, as a poorly planned execution can tank your efforts and consume valuable resources and time. Join host ben as he continues Site Migration Week with Searchmetrics’ CMO Doug Bell as they discuss how to best prepare for the pre-launch phase and the resources you need to successfully execute a site migration.

Site migrations are an integral tool for improving outdated website processes, increasing site speed and providing a fresh, new look to grab user attention. The amount of work that goes into site migrations might deter brands from considering it a viable option. Join host Ben as he kicks off Site Migration Week with Searchmetrics’ CMO Doug Bell, who shares his experience with Searchmetrics’ recent site migration and how to determine if your brand website would benefit from one.

Data is a vital foundation in SEO, as it informs every single decision making process in SEOs marketing strategies. It's so important many could argue that data is everything in SEO. Join host Ben as he concludes his conversation with Aimclear’s VP of Product Innovation Michelle Robbins, where Michelle shares her “Everything is data,” philosophy and how broadening data sources can improve your marketing strategies.

Departments with conflicting goals within a company can make achieving departmental and company goals difficult. SEO and engineering departments are no different, and often conflict frequently due to their complex technical natures and the differing needs of both. Join host Ben as he continues Integrated Brand SEO Week with Michelle Robbins, VP of product innovation at Aimclear, as they discuss how SEOs and engineers can align goals and coexist peacefully.

As Google gets better at natural processing language and continues to place a higher emphasis on excellent content, it causes brand marketers and SEOs to integrate their initiatives more often. Join host Ben as he continues Integrated Brand SEO Week with Aimclear's VP of Product Innovation Michelle Robbins discussing how to best incorporate SEO into your integrated marketing efforts.

In 2019 Google released several algorithm updates that shifted focus toward improving the user experience. The recent updates forced SEOs to re-evaluate a growing essential component to SEO - The important role great copywriting plays in SEO. Join host Ben as he continues his conversation with Aimclear’s VP of Product Innovation Michelle Robbins about what SEOs can learn from brand marketers about copywriting’s valuable role in creating content.