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Podcast Content as an SEO Strategy


Episode Overview:

In today’s episode host Ben Shapiro speaks with’s President Erin Sparks about how to best use podcast content in SEO strategies. Sparks shares his expertise on starting in podcasts in 2011 and the expertise he’s developed along the way.

Sparks created his podcast to educate his clients on complex technological terms and concepts that they could share among colleagues. The podcast’s focus on interviewing digital marketing experts from around the world about timely topics helped the podcast grow exponentially. Interviewing experts also served as an R&D opportunity for the team, keeping them updated on the latest trends and cutting edge processes in digital marketing.

Sparks’ podcast grew its audience further by optimizing the content with rich keywords. Optimizing the RSS and including links in the show notes and episode summary provided additional SEO support. One of the most important elements to getting your podcast found is to select the right category that fits your podcast topic accordingly.


Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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