GUESTS & RESOURCES
- Marcus Tober: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he continues Core Web Vitals week with Marcus Tober, Founder and Chief Evangelist at Searchmetrics. Together they further their discussion on Core Web Vital metrics and look into the learnings found by Marcus.
Ben opens the conversation about the study that Marcus has been working on. Marcus has conducted a study around Core Web Vitals and had millions of URLs crawled so that he could create a benchmark before the rollout. Marcus looks at the three main metrics in the Core Web Vitals, LCP, FID, and CLS. Within each of these metrics are additional factors that Google takes into consideration when scoring a domain.
One of the most important metrics for user experience is page speed. Marcus describes the importance of page speed in relation to Core Web Vitals. When users visit a page and the site doesn’t load, they will bounce. Marcus looks at this as the last conversation, and often you won’t get the visitor back. Prioritize page speed and loading time are crucial to getting and keeping your users.
The data that Google is using for Core Web Vitals is coming from the Chrome user experience report. This field data is recognized and used in the algorithm update. Marcus and Ben both agree that not every industry, country, and the device is attached to Chrome or 5G network. It’s important to keep this in mind, as your scores might be slower to the benchmark it does not mean you don’t have a good user experience.