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Core Web Vitals Prioritization


Episode Overview:

Join host Ben as he chats with Marcus Tober, Founder and Chief Evangelist at Searchmetrics. Together they dive deeper into Core Web Vitals and discuss Marcus’s findings.

Marcus kicks off the discussion with how much information Google has been releasing prior to the new Page Experience Ranking Signals. With Google being more transparent about updates and releases, the SEO community has had a year to plan for the rollout in May. 

Each of the Core Web Vital measures things like site speed, loading images, and more. The three different metrics are Largest Content for Paint, First Input Delay, and Cumulative Layout Shift. The signals gauge the health of your website performance and rankings. All of these metrics are placed to benefit the user experience.

Marcus shares some of his findings from a study that he has conducted. His reasoning for conducting the study is to have a benchmark for website performance before Core Web Vitals are released. Some of the insights he gleaned were that nearly 97% of websites crawled did not score well. Webmasters and SEOs have some work ahead of them.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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