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How to Scale an SEO-centric Influencer Program


Episode Overview:

In today’s episode host Ben Shapiro concludes Influencer SEO Week with Intellifluence CEO Joe Sinkwitz discussing how to best scale an SEO-centric influencer program. Together they examine how to keep influencer programs relevant and maximize its value.

Scaling your program requires understanding how quickly your program can grow and ensuring you’re not exceeding operational bandwidth. Acquiring the right people, resources and technology for your program can be accomplished using a CRM. Valuable CRM features help easily track what phase of a relationship you’re in with an influencer and maintain a steady pipeline.

No ceiling exists for ROI in influencer marketing. Influencers can be applied to all industries and channels within marketing as long as they are applied correctly with thought out strategies in place.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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