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How SEO and Influencer Marketing Work Together


Episode Overview:

In today’s episode host Ben Shapiro speaks with Intellifluence CEO Joe Sinkwitz for Influencer SEO Week, discussing how to utilize influencer marketing strategies to improve SEO performance. Together they explore how SEO and influencer marketing intertwine and work together.

Influencers range from well known celebrities like the Kardashian family and top social media platforms to lesser known, but impactful bloggers. Cultivating a relationship with influencer bloggers are the key to SEOs looking to significantly build and boost their traffic via links. Reaching out and building a relationship with influencers show you value their expertise, and they’re more likely to review your pitched product. This process is more efficient than a cold approach of just asking to buy a link on their blog.

Influencer reaction posts, whether on social media or YouTube, are high-return content pieces and are a great way to get your product in front of potential customers looking to compare similar product offerings. However, the success of your posts depend on whether you disclose if it’s a paid ad or not. Influencers who disclose that their post is a paid ad often generate high-click-through rates compared to non-disclosed posts. Additionally, disclosing that an ad is paid is more likely to avoid a Google search penalty.

Majestic scores are a great way to evaluate an influencer link and network for trust and ranking. Combining SEO with influencer marketing requires excellent relationship building, paid ad disclosure and evaluating influencers to determine if they match your brand mission and product purpose.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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