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Creating and Managing SEO Engines


Episode Overview:

Join host Ben as he concludes his conversation with Frase’s Director of Marketing Bill King discussing how to manage SEO search engines. Together they examine how to keep the “Engine,” in search engines running.

Managing search engines is based on understanding the core components of your SEO strategy – Content links and technical optimizations. The components range from keyword choices to editorial review of the content in your content marketing strategy. These are the key components to keep search’s “Engine,” running.

Tuning said engine involves upkeep like keeping a steady publishing frequency with your content marketing efforts and establishing a reliable publishing cadence. External factors can impact your efforts to manage your search engine inputs. Algorithm updates and changes to SERPs are out of your control, but you can still predict outcomes and derive assessments from them.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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