GUESTS & RESOURCES
- Kathy Brown: Website // LinkedIn
- Karl Kleinschmidt: LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he continues Core Web Vitals week with Searchmetrics’ Senior SEO Strategist Kathy Brown and Senior SEO Strategist Karl Kleinschmidt to talk about the last Core Web Vital CLS (Cumulative Layout Shift). Together they discuss how to avoid having issues with this metric and what you need to do to improve it.
CLS is determined by the number of shifts on a web page that are not related to user interaction. Keeping your score as close to zero is ideal and recommended by Google. There are five metrics associated with this score and to help you diagnose why users are unhappy. Knowing your score will help you keep users engaged and if needed you can improve their experience.