In the world of search, knowledge is power. Good keywords leave you fighting for a seat at the table, and then battling for scraps with potentially thousands of competitors. Great keywords mean you get served the best cuts of meat in your own private dining room.
Trouble is, it’s been painfully tedious to figure out which keywords you uniquely own versus those owned by your competitors. It’s tiring – sifting through thousands of results to find the ones with enough search volume to matter, and then executing Excel jujitsu to find your unique organic keywords, those of your competitors and those shared among you. Then sort, rinse and repeat for a separate set for paid keywords.
Trying to digest such a confusing menu of options can cause heartburn, and Searchmetrics’ clients have been asking whether there’s a better way.
A new feature in the Searchmetrics Suite called Competitive Keyword Discovery is our answer. It expands the keywords rankings by easily categorizing both unique and shared keywords among competitors – delivering results down to the individual page level.
The following chart, for instance, examines keywords from Bike.com against Amazon’s bike pages, offering a 1:1 comparison:
Comparing keywords for Bike.com domain to Amazon.com domain would be overwhelming and useless – David meet Goliath. By comparing Bike.com to just the bikes section of Amazon, however, delivers results with a ton of important information to guide decision-making and strategy. And it’s not just about adopting some of your competitor’s keywords as your own. It might mean doubling down on your own unique keywords and owning them in a way no others can.
Sophisticated SEO platforms are becoming a must-have to get real details to craft content that performs well. Tools that say something “in general” needs to be better provide little help or guidance.
When looking at the keywords they uniquely own for a particular page, writers should be inspired to go big, to claim as much keyword territory as possible, and to boost visibility to new heights in the often crowded search landscape.
To learn how to ‘go big’ with competitive keyword discovery and everything else packed into the latest release, visit the Searchmetrics website.