Category: Unwrapping the Secrets of SEO

Odds are you haven’t followed the US Supreme Court’s recent ruling that’s struck down a ban on commercial sports betting in most states and is opening the floodgates to an estimated $150 billion market in wagers at casinos, racetracks, mobile devices and everything in between. In this Unwrapping the Secrets of SEO, we’ll examine how this tectonic […]

Tesla founder Elon Musk deems it more dangerous than nuclear weapons. Facebook founder Mark Zuckerberg believes the technology will help save us from ourselves. Whether you’re onboard with advances in machine learning, few doubt true artificial intelligence is coming sooner rather than later. Upgrading won’t be optional once the paradigm shift happens. AI will soon manage […]

More than 70 countries around the world celebrate Mother’s Day on the second Sunday in May. If you’re one of the procrastinators, you’re frantically trying to book a brunch reservation, ordering flowers or looking for that perfect card to let Mother know how much she means to you. In this installment of Unwrapping the Secrets of […]

Opening an e-commerce store is one of the best ways to sell the products that you love without the overhead or risk that comes with operating a brick-and-mortar store. That’s the good news. The bad? Since the barrier to entry is low, we’re seeing an untold number of e-commerce stores that are opening up online. In […]

Like a train pulling out of a station, Google’s long-awaited mobile-first initiative represents a journey to new places. The search engine giant on March 26 officially confirmed it will show a preference for returning mobile-optimized pages in search results over results marketers configure for desktop computers. In a special installment of Unwrapping the Secrets of SEO, we’ll […]

If you use Google’s Chrome browser, you may have noticed your life is suddenly a lot less cluttered. In mid-February, the search giant rolled out a new Chrome ad filter that automatically removes full page ads, ads with autoplaying sound and video, and flashing ads from mobile and desktop results. The reason? Google says they […]

Mirror mirror on the wall, who’s the smartest speaker of them all? Amazon’s Alexa says she likes “all AIs.” Google Assistant can see the good in others, too, noting Alexas’s nice attributes, sexy blue lights and soothing voice. Apple’s Siri wouldn’t be caught dead answering that question. “Let’s talk about you, not me,” she says. In […]

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What does it actually mean when we say that Google uses Machine Learning algorithms? In our latest Unwrapping the Secrets of SEO, guest contributor Olaf Kopp explains what exactly this refers to and where neural networks are applied in Google Search. Webmasters and SEOs take heed: you’re key to helping provide Google’s algorithms with training data. […]

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The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But what is an entity? And how does the Knowledge Graph actually work? Find the answers to these questions in our latest Unwrapping the Secrets of SEO, […]

In recent years, content marketing has become a fixed component of many brands’ online marketing strategies. Overall content output has noticeably increased, and many are already wondering how much of this content is really reaching its target audience. How much is actually relevant? In this installment of Unwrapping the Secrets of SEO, we dig into user-focused approaches […]

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