Category: Unwrapping the Secrets of SEO

Opening an e-commerce store is one of the best ways to sell the products that you love without the overhead or risk that comes with operating a brick-and-mortar store. That’s the good news. The bad? Since the barrier to entry is low, we’re seeing an untold number of e-commerce stores that are opening up online. In […]

Like a train pulling out of a station, Google’s long-awaited mobile-first initiative represents a journey to new places. The search engine giant on March 26 officially confirmed it will show a preference for returning mobile-optimized pages in search results over results marketers configure for desktop computers. In a special installment of Unwrapping the Secrets of SEO, we’ll […]

If you use Google’s Chrome browser, you may have noticed your life is suddenly a lot less cluttered. In mid-February, the search giant rolled out a new Chrome ad filter that automatically removes full page ads, ads with autoplaying sound and video, and flashing ads from mobile and desktop results. The reason? Google says they […]

Mirror mirror on the wall, who’s the smartest speaker of them all? Amazon’s Alexa says she likes “all AIs.” Google Assistant can see the good in others, too, noting Alexas’s nice attributes, sexy blue lights and soothing voice. Apple’s Siri wouldn’t be caught dead answering that question. “Let’s talk about you, not me,” she says. In […]

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What does it actually mean when we say that Google uses Machine Learning algorithms? In our latest Unwrapping the Secrets of SEO, guest contributor Olaf Kopp explains what exactly this refers to and where neural networks are applied in Google Search. Webmasters and SEOs take heed: you’re key to helping provide Google’s algorithms with training data. […]

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The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But what is an entity? And how does the Knowledge Graph actually work? Find the answers to these questions in our latest Unwrapping the Secrets of SEO, […]

In recent years, content marketing has become a fixed component of many brands’ online marketing strategies. Overall content output has noticeably increased, and many are already wondering how much of this content is really reaching its target audience. How much is actually relevant? In this installment of Unwrapping the Secrets of SEO, we dig into user-focused approaches […]

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Milestones such as the Knowledge Graph, Hummingbird and RankBrain have helped bring Google a few steps closer to becoming a perfect search engine. Statistics, semantic theories and structures, and machine learning all play an important role. In the latest Unwrapping the Secrets of SEO, guest author Olaf Kopp examines aspects of semantics and machine learning in Google search. […]

Almost every search term is an implicit or explicit question. With voice search and mobile devices, it is even more important for Google to be able to identify search queries and the user intent or meaning behind them. This helps the search engine provide search results that precisely match the user’s request. In our latest Unwrapping the […]

When Google introduced Google for Jobs in late June, market watchers wondered whether yet another one of the company’s initiatives would have a major impact on the organic jobs-listing market and the likes of monster.com and glassdoor.com. In this week’s Unwrapping the Secrets of SEO, I’ll take a deeper look at Google for Jobs and […]

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