Karl Kleinschmidt
Karl Kleinschmidt is a Senior SEO Manager and works with the Service's Team at Searchmetrics. Karl has 11 years of SEO experiences and works with Zappos and specializes in Schema and large scale page generation. Karl will cover topics around Schema, large scale data analysis of ranking shifts and eccommerce.
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5 Emerging SEO Concerns for Universities
Unwrapping the Secrets of SEO Time to read: 12 minAs colleges and universities continue to shift further online, having a comprehensive data-driven SEO strategy is paramount to admissions and enrollment. We've detailed the top 5 concerns that any digital practitioner working in higher education should be aware of.Read More -
Gendered Keywords: How Retailers Are Changing Google Results
Analysis Time to read: 8 minAs SEO becomes more about intent and less about exactly matching the search query, keyword research has become more complicated. It is common knowledge that when you are trying to rank for a keyword that does not include gender, like shoes, you are attempting to create the best possible page that achieves the purpose of highlighting your shoes that work for everyone.Read More
