SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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What Actions Should You Take From Google Lighthouse?
Voices of Search Time to read: 35 minGoogle Lighthouse is a powerful, robust SEO auditing tool that can significantly help improve your digital marketing strategies. Join host Ben as he speaks with Searchmetrics' Director of Digital Strategies Group Björn Darko as they explore Google Lighthouse in depth and share useful tips and tricks to best leverage its powerful capabilities in your digital strategies.Read More -
Mailbag: Google Updates, COVID-19 SEO, LinkedIn Delisted
Voices of Search Time to read: 21 minGoogle's latest update upset SEOs in the industry as social media and media sites saw sharp declines in visibility after it went live. Despite the update's negative effects, it provided a large boost to small businesses struggling to survive through the COVID-19 pandemic. Join host Ben as he speaks with Searchmetrics' Strategic Advisor Jordan Koene about the aftermath of Google's latest update, how it helped small businesses and what happened to LinkedIn after it accidentally de-indexed its website from Google.Read More -
Understanding Your Point of Search Diminishing Returns
Voices of Search Time to read: 26 minThe ability to identify and understand your point of diminishing returns is key to ensuring you can make the right strategic decisions to bolster and regain lost traffic. The most common point of diminishing returns is centered around your digital foundation. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell about how to identify the point of diminishing returns and where to invest in your digital foundation to recoup losses.Read More -
Page Experience: All you need to know about Google’s new ranking factor
Industry News and Trends Time to read: 10 minWith the new ‘Page Experience’ ranking factor, Google plans a search algorithm update in May 2021. Check out our blog post for all relevant information.Read More -
Managing SEO in a Time of Crisis
Industry News and Trends Time to read: 12 minThe power of search and SEO played an integral role in the first month of the pandemic and will continue playing a large role in the reopening and recovery process. Businesses need to understand that not only has our economy changed, but the very nature of how we search has changed as well.Read More -
The Balance Between Paid and Search
Voices of Search Time to read: 26 minStriking the perfect balance between paid and organic search optimizations depends on a variety of different factors. Join host Ben as he speaks with Searchmetrics' CMO Doug Bell on how you can strike the perfect balance between paid and organic search endeavors for your business and brand.Read More -
Winning From Position 3 Through 5 – Brianna Anderson // BEAST Analytics
Voices of Search Time to read: 16 minObtaining the coveted top two ranking spots on any search engine takes hours of SEO optimizations, discovering the right keywords and creating standout content. Achieving a spot in the top two can actually be obtained another way - Securing a spot through three and five. Join host Ben as he continues his conversation with BEAST Analytics founder Brianna (Brie) Anderson about how obtaining a spot in position three through five can pave the way for ranking in zero through two.Read More -
Analysis: Why Google’s May 2020 Core Update is an E-A-T-Update
Industry News and Trends Time to read: 29 minIn the midst of the Corona Pandemic, Google is releasing its second Core Update 2020. Read all about the Google May 2020 Core Update here.Read More -
An Analytics Nerd’s Guide to Modern SEO Metrics – Brianna Anderson // BEAST Analytics
Voices of Search Time to read: 25 minGoogle’s SERP is chock full of different options and with algorithm updates getting published more frequently, acquiring metrics becomes more difficult. Join host Ben as he chats with BEAST Analytics founder Brianna (Brie) Anderson about the essential modern SEO metrics SEOs should focus on to get ahead.Read More -
The “Death” of Ranking Factors – Brianna Anderson // BEAST Analytics
Voices of Search Time to read: 21 minThe SEO community has long held ranking factors in high regard, although some in the community argue ranking factors are decreasing in importance. Join host Ben as he concludes his conversation with Brianna Anderson of BEAST Analytics as they discuss the impending “Death,” of ranking factors.Read More