Author Archive: Kevin Indig

In the beginning of May 2015, webmasters far and wide witnessed severe traffic fluctuations, with some sites losing over 50% of their traffic! Clearly, Google had changed something, but what? Because of the initial uncertainty, it was called the “Phantom Update” (II). In this post, I’ll provide you with Searchmetrics data to shed more light […]

June 10th, 2015 | Analysis 27 comments
seo avengers

Who is your favorite Avenger?  Recently I worked with a client to put together their SEO team. The question they posed was: “if we have unlimited resources and want to put together the best team for SEO, who and what do we need?” Structuring (old and new) internal resources is a common challenge that’s hardly […]

February 4th, 2015 | General 14 comments
panda-roll-outs

In this article I show how Google’s Panda update is a more stable part of the continuously modified algorithm than many may think. Here I examine victims of different Panda iterations, explain the concept behind them and go into detail about a few cases. Although it’s not clear whether the update has been completely rolled […]

November 18th, 2014 | Analysis 3 comments
great seo success

For the normal world, a Panda is just an animal, for SEO folks it’s a diagnosis. In this post, I will briefly talk about how Panda works, but the nitty gritty of it is actually about how to get hit by a Panda algorithm penalty. You may ask, “why would you want that Kevin?” Well […]

September 23rd, 2014 | General 57 comments

On August 6th, Google publicly announced HTTPS being a ranking signal / giving websites a boost in rankings. I’d like to quote the article because it implies a few important points: “[…] we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global […]

August 9th, 2014 | SEO News 59 comments