Tag archive: Universal Search

Google Shopping & AdWords study

We have analyzed the two most important advertising forms in the U.S. search results of google.com – Google AdWords and Google Shopping (Product Listing Ads, PLA). The results of the study can be downloaded as a whitepaper below. It contains findings about the 10 biggest advertisers in AdWords & Shopping as well as information about the […]

July 8th, 2015 | Analysis 3 comments
Universal Search 2015 Title Thumbnail

The annual average for 2014: Google has enriched 80% of all keyword queries with additional integrations of the Universal Search. Once again, we have  analyzed the precise developments according to absolute and relative growth for Videos, Images, News, Maps and Shopping this year, which we present  in a new white paper that is free to download. […]

May 4th, 2015 | Analysis 22 comments
Universal Search US - Absolute 2013

The number of Universal Search Integrations, — Images, Videos, Maps, and News, Shopping (PLAs) — in search results, has once again significantly increased over the past year. Above all, shopping snippets have increased considerably. And it seems that several of these changes are connected to the Hummingbird update that took place in the late summer […]

June 18th, 2014 | Analysis 3 comments
Searchmetrics Universal Search Infographic

“Since April 2007 search engine result listings have been more than just a series of 10 blue links. Almost six years ago Google began to integrate boxes containing additional media which appears in-between the actual organic search results. Those – depending on how relevant they are to the search query – also generate higher click […]

March 28th, 2013 | Analysis 7 comments
Search Metrics SEO Visibility

One of the easiest ways to enter a query space or SERP is to identify what Universal Search news, video, images, shopping and maps/Local verticals are in, or better still, have been in the search results. Identifying past instances that the query space included a Universal Search vertical but currently isn’t currently including the vertical […]

November 6th, 2012 | Analysis No comments

And finally, the big day has arrived. After a long battle between the marketing teams from 32 franchises, we will get a champion. To make it this far these savvy internet marketing mavens had to be strong in search presence (great rankings, and lots of ‘em). They needed to align their social media marketing with […]

September 12th, 2012 | Analysis, Test-Reports No comments

Once more, it’s time to talk about Universal Search integrations. The One Boxes for Images, Videos, Shopping and Places have become a powerful traffic source for a few sites with the right optimization. However, it’s a source that can run dry even for heavyweights – a fact that we will illustrate a little later. But […]

March 23rd, 2012 | General 1 comment

Universal Search optimization generally promises high traffic potential. However, much of the essential data covering the frequency and distribution of OneBoxes is scarce or nonexistent.  With that in mind, I would like to look at the figures for Germany, Austria and the USA as well as offer a few optimization tips for hosting videos with […]

January 17th, 2012 | Analysis 4 comments

Fact check: How many news results are there in a news onebox? Do shopping oneboxes also appear on the second page of Google search results? And how often do sitelinks appear? As you know, at Searchmetrics we like to dig deep into the data, and from the depths this week we have brought out two […]

November 29th, 2011 | Analysis, General 1 comment

Again universal search: It has been some months, since we had a look at the development of the Universal Search integrations in the SERPs. We now have new numbers from the search metrics datapool, so let’s have a closer look. Has the upper limit been reached? Let’s look first of all at the overview of […]

November 16th, 2011 | Analysis, General 2 comments
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