Google Freshness Update – Many winners, few losers

Interesting news, I think it is a good update, but we will se

Many regards from Denmark

it would be interesting to see this data matched to the panda data and see if any panda hit sites saw a benefit here (squidoo jumps out a bit).

Marcus,

I tend to analyze search as a zero sum game which is why I was surprised that you can’t seem to find a proportional amount of losers to explain the gains by winners. Do you think that smaller, less frequently updated sites are going to bear the brunt of losses from the new update?

Will

Good Day Marcus – I am delighted to find such a thought-provoking post and to learn about Searchmetrics. However, I take issue with the focus on keywords with regard to Google’s most recent update. From the beginning, I have seen Google’s Panda update as a shift from keyword focus to one of user experience that relies more on content combined with behavioral factors. I believe that you cannot optimize for keywords any longer. So, sites that have fallen in position for certain queries were likely not that relevant to the query in the first place. Interesting in my client engagements is that the keywords they “optimized for” are rarely the ones that are bringing a significant number of visitors from search engine referrals.

Google is finalizing the “new world order” of relevance and our methods must change also.

Hi Marcus

It would be interesting to see how things have evolved since you wrote this article. Have you made another update? Sometimes the loosers in time actually will get a net positive effect.

Many regards
Helle

Wow nice work! Thank you for sharing it with us – it must have taken you hours to gather all the information.
As the post above says – it could be interesting to see if there have been any further news now.

Regards
Bo

Hallo Marcus

Interesting, Google has to much power, but interesting artikel, good work

Many regards

excellent site, very good information. Greetings.

Very good and usefull information, thank you Marcus and have a nice day

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[...] Unlike the Google Panda updates whose results showed a decided commonality among losing sites, the freshness algorithm’s noteworthy commonality occurs among the winners. While Google shows a clear preference for news and video sites, there are many brand sites like MarthaStewart.com and Dominos.com that have benefited from the change. What may be most interesting is the presence of Google’s own Blogger.com on the list of losers. Searchmetrics compiled a list of winners and losers using their extensive in-house SEO software; the entire list can be found here. [...]

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