Tag archive: Universal Search

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Appearing above the regular organic search results and other Universal Search elements, Featured Snippets are a great way of generating additional traffic for your website. With the right keyword targeting and the know-how to carry out the required technical optimization, you stand a great chance of occupying this highly visible piece of online real estate. […]

July 31st, 2018 | Analysis 4 comments
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Our whitepaper on Universal Search 2018, published earlier this year, established benchmark values for ten of the most important types of universal search integrations, including direct answers, images and videos, news and knowledge graphs. Now we have gone deeper into the data – and have analyzed results for five specific industries. This enables search marketers to […]

June 19th, 2018 | Analysis 2 comments
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8 pints in a gallon, 14 pounds in a stone and 10 organic results on the Google SERP. That’s how it used to be: 10 organic results, each with meta description, title and link. Weights and measures haven’t changed much lately but how many organic search results do we have today? Searchmetrics’ new Universal Search […]

March 20th, 2018 | Analysis No comments
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Evolution over successive generations isn’t always noticeable. Not so in the world of Google. The search engine results page has made great leaps in the past year alone, but some of the adaptations might have gone unnoticed. Universal Search elements now dominate the majority of search queries. In fact, 80 percent now include at least one form […]

September 20th, 2016 | Analysis, General 3 comments
Google Shopping & AdWords study

We have analyzed the two most important advertising forms in the U.S. search results of google.com – Google AdWords and Google Shopping (Product Listing Ads, PLA). The results of the study can be downloaded as a whitepaper below. It contains findings about the 10 biggest advertisers in AdWords & Shopping as well as information about the […]

July 8th, 2015 | Analysis 4 comments
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The annual average for 2014: Google has enriched 80% of all keyword queries with additional integrations of the Universal Search. Once again, we have  analyzed the precise developments according to absolute and relative growth for Videos, Images, News, Maps and Shopping this year, which we present  in a new white paper that is free to download. […]

May 4th, 2015 | Analysis 31 comments
Universal Search US - Absolute 2013

The number of Universal Search Integrations, — Images, Videos, Maps, and News, Shopping (PLAs) — in search results, has once again significantly increased over the past year. Above all, shopping snippets have increased considerably. And it seems that several of these changes are connected to the Hummingbird update that took place in the late summer […]

June 18th, 2014 | Analysis 7 comments
Searchmetrics Universal Search Infographic

“Since April 2007 search engine result listings have been more than just a series of 10 blue links. Almost six years ago Google began to integrate boxes containing additional media which appears in-between the actual organic search results. Those – depending on how relevant they are to the search query – also generate higher click […]

March 28th, 2013 | Analysis 10 comments
Search Metrics SEO Visibility

One of the easiest ways to enter a query space or SERP is to identify what Universal Search news, video, images, shopping and maps/Local verticals are in, or better still, have been in the search results. Identifying past instances that the query space included a Universal Search vertical but currently isn’t currently including the vertical […]

November 6th, 2012 | Analysis No comments

And finally, the big day has arrived. After a long battle between the marketing teams from 32 franchises, we will get a champion. To make it this far these savvy internet marketing mavens had to be strong in search presence (great rankings, and lots of ’em). They needed to align their social media marketing with […]

September 12th, 2012 | Analysis, Test-Reports 2 comments
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