Tag archive: Keywords

SEO is an exciting marketing field because it is the point where you can engage with your customers based on their needs through search engines like Google and Bing. SEO is the art of understanding how to interpret data, the science of optimizing content based on that data, and the skill of empathy to understand […]

February 6th, 2018 | General No comments

“Know your enemy and know yourself and you can fight a hundred battles without disaster.” – Sun Tzu Or to put it in a more modern context: Keep your friends close and your enemies closer. The same principle applies in the online world. You’re battling for eyeballs and dollars by using unique sets of keywords […]

May 19th, 2016 | SEO News 1 comment

“Google, what’s the best article that describes proof and relevant terms in search?” In this and every Google query, search results attempt to understand both the topic you’re researching and the underlying intent of the search. Digital marketers who rely on old-school keyword ranking strategies to boost their clients’ results are missing out. Google’s dual […]

May 10th, 2016 | SEO News 3 comments

It hasn’t been a good week for the publishing industry. More than two dozen of some of the biggest brands in media, including Apple, The New York Times, The Washington Post and Time Inc., experienced steep plunges in online visibility, caused by what we suspect are sweeping changes Google is making to branded search results. […]

April 14th, 2016 | SEO News No comments
Autocomplete small

Access to the autocomplete API is set to be restricted as of today, 10 August 2015, according to an official post on the Google Webmaster Central Blog. From now on users who wish to continue to have autocomplete functionality on their site are being guided towards Google Custom Search Engine. Meanwhile, for keyword research tools, […]

August 10th, 2015 | Analysis 7 comments

Within a few weeks, Google has tweaked its core algorithm and rolled out an update for the second time without officially anouncing it. According to our quick analysis, this update seems to be primarily concerned with trending keywords as well as temporary search intentions related to informational (shorthead) keywords. First-glance-winners are first and foremost media […]

June 19th, 2015 | Analysis 56 comments

In the recent days the rumors of a new Google update went viral. Many webmasters have seen ranking fluctuations, but so far Google has not provided any detailed information. We had a look at the changes on search engine results pages, which mainly affect brands e-commerce and apparently mobile rankings. Both developments seem to not […]

February 8th, 2015 | Analysis 58 comments

It’s here! This fall season’s most important piece of SEO reading. This year’s report, available as a PDF to download, took a little longer than usual to prepare, because it’s more than a study. It’s an extensive analysis of trends and the status quo in SEO today, and we are publishing it as a White […]

September 7th, 2014 | Analysis 88 comments

This post was updated on 01/24/2014 (conclusion section). On Monday, searchengineland.com wrote about the -25% organic visibility drop of expedia.com. We provided the guys from SEL with some data and a few screenshots of our software, the Suite. Now, I want to provide you with a deeper analysis for a closer look at what may […]

January 22nd, 2014 | Analysis 43 comments
Searchmetics Car

The car rental business has joined the ranks of those sectors in which transactions are now primarily handled online. But is it more blessed to rent than to buy? Not necessarily. Still, handling transactions on the Internet – whether for business or pleasure – is virtually the predestination of an Internet business. For this reason, […]

October 28th, 2013 | Analysis 2 comments
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