Tag archive: Content

DSG-BLOG-foto

If you don’t review your content, then you don’t know its value. You don’t know what is doing well. In all likelihood, this means you’ll be missing opportunities for improvements and wasting resources where they aren’t needed. The best way to make sure you’re not falling into this trap is to audit your content. But […]

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If you want to perfectly serve the needs and interests of your users, you need a clear content strategy.  In this article, I would like to show you how you can research different user interests by analyzing the relevant person groups and their needs throughout the stages of the sales funnel. I am Felix Oey. […]

Ranking Factors Teaser

The end of the year is a time for reflection, planning and preparation for the coming new year. But it also gives us a chance to become more mindful of our approach and seize the opportunity to do things differently.  That’s why we’re rebooting our annual Searchmetrics Ranking Factors whitepaper, available for download beginning December […]

December 1st, 2016 | Analysis 5 comments

As we begin 2014, it’s the perfect time for SEOs and marketers to reflect on the successes and failures of the previous year, and to make SEO predictions for the year ahead. As shown by the Mayans though, it can be difficult to accurately predict future events. Google is notoriously unpredictable as they are at […]

February 3rd, 2014 | General, SEO News 29 comments

Backlinks, content, fine HTML formatting – everything works. But this damn site isn’t ranking satisfactorily for the desired keyword. What to do? Stupidly, there are several thousand ranking factors according to Google, and up to 200 are used for each search request. Beside this, there are 1001 other reasons why you might not be able […]

February 2nd, 2011 | General 31 comments