If you think emotions aren’t important when writing texts, you’re wrong: Google, Amazon, Apple and Facebook are increasingly turning to emotional, multi-dimensional communication and creating new standards in user experience. Linguistic approaches, particularly at a pragmatic level, play a key role in shaping modern digital communication. Users are looking for information, but language doesn’t just […]
If you don’t review your content, then you don’t know its value. You don’t know what is doing well. In all likelihood, this means you’ll be missing opportunities for improvements and wasting resources where they aren’t needed. The best way to make sure you’re not falling into this trap is to audit your content. But […]
If you want to perfectly serve the needs and interests of your users, you need a clear content strategy. In this article, I would like to show you how you can research different user interests by analyzing the relevant person groups and their needs throughout the stages of the sales funnel. I am Felix Oey. […]
The end of the year is a time for reflection, planning and preparation for the coming new year. But it also gives us a chance to become more mindful of our approach and seize the opportunity to do things differently. That’s why we’re rebooting our annual Searchmetrics Ranking Factors whitepaper, available for download beginning December […]
Backlinks, content, fine HTML formatting – everything works. But this damn site isn’t ranking satisfactorily for the desired keyword. What to do? Stupidly, there are several thousand ranking factors according to Google, and up to 200 are used for each search request. Beside this, there are 1001 other reasons why you might not be able […]
