Content

Learn all about how Google uses E-A-T to evaluate websites and find out how to improve your own Expertise, Authorititativeness and Trustworthiness.

We explore how the BBC, UK newspapers and political parties are performing in Google search for Brexit-related topics. Who is setting the Brexit agenda?

Data-driven marketing is the best way of making marketing processes more efficient. Our guide explains how you can build a successful data-driven strategy.

When Sales Experts, SEOs, Content Marketers and Data Specialists get together in Berlin for a week of workshops, it's can't fail to be an exciting event.

Google has stated that domains can no longer occupy more than two positions on a SERP. We examine how much diversity this has brought to the search results.

Marcus Tober and Björn Beth answer your questions. How is content changing and what are the most important tips for successful SEO in 2019?

How can you improve your content’s search engine rankings? We show you how to create data-driven content that performs predictably well.

Display Ads are a thing from the past. We show you 5 ways of attracting readers and turning your content directly into money.

What's the secret of good SEO copywriting projects? This article gives you 5 tips for how you can get your SEO copywriting projects ranking on Google.

Lea Manthey discusses how linguistics can be applied to create content that will appear to users on several emotional levels.