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Structuring Your Site for International SEO


Episode Overview:

Welcome to International SEO Week with Sarah Presch, senior customer marketing manager at Searchmetrics. Today, Ben and Sarah talk about the best options for multilingual SEO setups and strategies to make sure your website reaches its best possible SEO performance worldwide.

In a digital world without borders, how does Google calculate ranking factors? Read our blogpost: The Lightweights and The Heavyweights.


Sarah Presch

Sarah Presch

Sarah Presch is an award-winning marketing director and university lecturer. She has over 10 years’ experience specialising in international marketing and SEO, and recently won 2nd place as Northern Ireland’s Young Business Personality. She has run SEO campaigns for a number of the world’s favourite household names.

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