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SEO

Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.

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    Tyson Stockton
    Tyson Stockton 2020/12/01

    Knowledge Panels
    Voices of Search Time to read: 1 min
    The knowledge panel collects information from across the web on entities and displays it in an information box on Google. The panel’s results are distinctive from other engine properties as it’s information Google’s algorithm considers factual. Getting listed in the knowledge panel requires owning and maintaining your online presence apart from your website and social channels.
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  • Online Customer Mobility in the COVID era
    Nitin Manhar Dhamelia
    Nitin Manhar Dhamelia 2020/12/01

    Online Customer Mobility in the COVID era
    SEO Time to read: 9 min
    Find out how digital marketing, SEO & PPC can help strike a balance between doing something to stay relevant and extending marketing budget.
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  • Tyson Stockton
    Tyson Stockton 2020/11/30

    Brand SERPs
    Voices of Search Time to read: 1 min
    When your brand name is your personal name, it can prove difficult for search engines to differentiate your name from potentially thousands of other names online. Using a full name with a middle initial can help, but you still need to differentiate your brand offerings to eliminate ambiguity.Owning and creating rich site features like posting videos, Twitter integrations and a robust selection of brand-reflecting images will help Google identify you from competitors.
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  • Tyson Stockton
    Tyson Stockton 2020/11/27

    SEOs Driving Impact Outside of SEO
    Voices of Search Time to read: 1 min
    Communicating SEO data findings with top level executives is imperative to driving impact. However, lack of SEO understanding from the top hinders communication efforts. The lack of director-level roles and growth paths within SEO plays a significant part in diminishing specialists’ authority.
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  • Tyson Stockton
    Tyson Stockton 2020/11/26

    Applying Search Data in the Wild
    Voices of Search Time to read: 1 min
    Some companies and large enterprises are taking Google Search Console data and mapping it to third-party resources and SEO analytics software. This process aggregates data and makes it easier to get a better view on particular KPIs, like web vitals or the impression rates search console provides.
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  • Tyson Stockton
    Tyson Stockton 2020/11/25

    Improving Decision-Making Through Search Data
    Voices of Search Time to read: 1 min
    Once you’ve begun acquiring data, it’s vital that it’s representative, which requires scaling and obtaining enough data to act on. The best way to accomplish this goal is to create a taxonomy and querying data in categories. This process involves taking ranking URLs and their keywords to create confidence intervals when analyzing your data. Structured data points will improve your decision making.
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  • SEO Optimizaton for Bing
    Jan Grundmann
    Jan Grundmann 2020/11/24

    SEO Optimization for Bing: Is it Really Worth Your Time?
    Facts & Figures Time to read: 10 min
    It might be the second favourite search engine but is SEO optimization for Bing really worth the effort?
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  • Tyson Stockton
    Tyson Stockton 2020/11/24

    The Trouble with Search Research
    Voices of Search Time to read: 1 min
    A leading challenge facing SEOs is how to take search data and translate that information into a format executive teams and other departments can easily understand. The best way to avoid the trappings of SEO-speak is to speak to the data’s impact on the overall business. Speak directly about how the data conveys customer interest, like what categories they’re regularly searching for.
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  • Tyson Stockton
    Tyson Stockton 2020/11/23

    Data-Driven, Decision-Making Framework
    Voices of Search Time to read: 1 min
    A common problem facing marketers using data to inform marketing strategies is lag issues. Studies can become quickly outdated, especially during tumultuous times like 2020 where things seem to change by the day. Search data can help improve the accuracy of historical data by examining present trends through search features like current SERP listings.
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  • Tyson Stockton
    Tyson Stockton 2020/11/20

    Will PS5 be the Top Searched Electronics Product?
    Voices of Search Time to read: 1 min
    The new X-Box, iPhone 12 series and Playstation 5 are expected to top the Black Friday electronics categories this year. However, discounts likely won’t exist for them due to their recent debuts, whereas their older counterparts are likely to be heavily discounted. Products like Peloton and subscriptions for streaming services are likely to be the dark horse candidates to experience high growth, although they likely won’t surpass high-demand heavyweights like the PS5 and iPhone 12.
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