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Data-Driven, Decision-Making Framework


Episode Overview:

Join host Ben as he kicks off Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of Sales (Americas) Alan Turner. Together they discuss a recent webinar topic on data-driven, decision-making frameworks.

A common problem facing marketers using data to inform marketing strategies is lag issues. Studies can become quickly outdated, especially during tumultuous times like 2020 where things seem to change by the day. Search data can help improve the accuracy of historical data by examining present trends through search features like current SERP listings.

To better form a data-driven, decision-making framework, it’s best to acquire search engine information and aggregate that data for better accuracy. Breaking down that data to mine it for consumer behavior makes your data more powerful.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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