GUESTS & RESOURCES
- Tyson Stockton: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he concludes Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing the final step of a successful holiday strategy – Optimizations. Together they discuss the optimizations you need to watch, tweak and adjust to ensure your strategy stays winning.
Performing regular website crawls is critical in your holiday optimization efforts. Namely, monitoring the URLs of core product and sales pages you’re aiming to win on during the holidays. If you’re working on a weekly ranking process, running daily crawls for particular keywords can help you identify issues early and indicate what updates need implementation.
Given the current economic landscape, it’s encouraged that SEOs take the competitive lead early to establish authority with consumers. As you execute your holiday plans, aim to start the optimization period right at the beginning of Q4.