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Improving Decision-Making Through Search Data – Tyson Stockton & Alan Turner // Searchmetrics

GUESTS & RESOURCES

Episode Overview:

Join host Ben as he continues Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of Sales (Americas) Alan Turner. Together they discuss how to properly improve your decision-making using search data.

Once you’ve begun acquiring data, it’s vital that it’s representative, which requires scaling and obtaining enough data to act on. The best way to accomplish this goal is to create a taxonomy and querying data in categories. This process involves taking ranking URLs and their keywords to create confidence intervals when analyzing your data. Structured data points will improve your decision making.

As you prepare to share that information with other departments, understand your organization’s essential goals. Understanding the challenges and obstacles that your organization faces can help you provide the right data to solve those problems. Adopting a macro-lens view of how your data solves the greater issues at hand makes it easier to explain your data’s impact.