Jordan Koene
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Ranking factors and the Google Algorithm
Voices of Search Time to read: 34 minAre ranking factors the Rosetta Stone of the Google Algorithm or just Pig Latin for SEOs? Ben and Jordan draw distinct lines between the two to help our loyal listeners understand the difference.Read More -
What Is Google’s Algorithm?
Voices of Search Time to read: 26 minGoogle's search algorithm has defined the search marketing landscape for the better part of two decades creating an entire cottage industry of SEO alchemists, but what exactly is it, and, how does it work?Read More -
Finding The Best Of The Agency And In-House SEO Worlds – Micah Fisher-Kirshner // Turn/River Capital
Voices of Search Time to read: 42 minMicah Fisher-Kirshner, Director of SEO & Content at Turn/River Capital shares his experience of going from an agency, to in-house SEO, to managing SEO for a portfolio of companies for a private equity firm.Read More -
Turning Summer SEO from a Slump to Splash – Jeffrey Preston // News Corp
Voices of Search Time to read: 31 minJeff Preston, News Corp’s Director of SEO responsible for Realtor.com, shares his thoughts, strategies, and tactics related to preparing to make the most of the summer season.Read More -
SEO Spring Bloom – Optimizing Content for Moms, Dads, Grads
Voices of Search Time to read: 29 minJordan Koene, Searchmetrics Inc’s Lead SEO Strategist and CEO, shares his thoughts, strategies, and tactics related to preparing to make the most of the Q2 spring holidays.Read More -
From Econ Teacher to $25MM in Search ARR – Wil Reynolds // Seer Interactive
Voices of Search Time to read: 53 minWil Reynolds, Founder & Director of Strategy at SEER Interactive shares his story of his transition from being a high school economics teacher in Philadelphia to launching and scaling a Search agency to produce $25MM in annual recurring revenueRead More -
Big Game SEO – ESPN’s Super Bowl Seasonality Strategy – Carolyn Shelby // ESPN
Voices of Search Time to read: 34 minCarolyn Shelby, Walt Disney Company's Manager of SEO responsible for ESPN properties, shares her timelines, strategies, and tactics related to preparing for the big game.Read More -
Managing the Seasonality Playbook
Voices of Search Time to read: 41 minJordan Koene shares his strategies for developing a Seasonality Playbook so you can navigate the SEO highs and lows and ensure a profitable year.Read More -
June Winners & Losers: Media, Ecommerce, Healthcare visibility shakeup after Google’s “Fake News” Core Algorithm update
Voices of Search Time to read: 26 minIn the wake of Google’s “Fake News” core algorithm update, Tyson Stockton examines which domain's SEO visibility were affected and how the landscape has shifted for media, ecommerce and healthcare companies.Read More -
Breaking into China, Russia, and the Asian Markets with Michael Bonfils
Voices of Search Time to read: 39 minMichael Bonfils shares his knowledge on the vast Asian marketplace. With its wealth, booming middle class, and sheer number of people, how do SEOs navigate the complexity and opportunities?Read More