Jordan Koene
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Unifying Organic and Paid Content — Amine Bentahar // Advantix Digital
Voices of Search Time to read: 33 minHow does a brand successfully leverage organic content utilizing paid content? The separation between organic and paid content used to be much like the separation of Church and State until brands began using paid channels to boost organic search rankings to much success. On this episode of Voices of Search Ben Shapiro spoke with expert Amine Bentahar from Advantix Digital on how brands successfully optimize their organic content using paid channels and what key strategies and data acquisition processes contribute to their success.Read More -
Google Core Algorithm Update – A Seismic Shift Toward User Expectations
Voices of Search Time to read: 35 minIndustry heavyweights Amazon and Walmart are already experiencing success after Google’s September 2019 core algorithm update went live less than a month ago, despite the lack of data available. Initial impressions suggest the update is placing a greater focus on user expectations and a need to fulfill EAT and YMYL principles.Read More -
The Perils of Over-Optimizing Website Content
Voices of Search Time to read: 37 minWhy do many companies with great reputations over-optimize their content, which hinders their users’ experience? Excellent content needs a combination of outstanding content quality combined with a stellar user experience to truly gain the loyalty and dedication of your customers. Join Ben and Jordan Koene as they break down the essentials of content optimization and how to avoid common pitfalls that sabotage many successful brands.Read More -
Google’s REAL news update
Voices of Search Time to read: 36 minBen and Jordan tackle the rapid-fire series of Google algorithm updates that began on September 10th with no-follow attribution changes (and additions), September 12th with original news reporting and the 18th with rich results clarifications.Read More -
Dealing with a Google manual penalty — Dan Petrovic // Dejan
Voices of Search Time to read: 24 minLearn about the audacious site migration that allowed Dan Petrovic and Dejean marketing to escape and correct a severe manual Google penalty while dropping his link profile from 13,000 to 77 links.Read More -
Grey Hat SEO Link building Practices — Dan Petrovic // Dejan
Voices of Search Time to read: 33 minWhat could lead a well-known Australian SEO agency to delete its entire website and publish a new one? Join Dan Petrovic of Dejan Marketing and learn how a brilliant bit of link building turned into disaster (and how they recovered).Read More -
Penalties & recourse for grey hat SEO practices — Joe Sinkwitz // Digital Heretix
Voices of Search Time to read: 29 minIn the final episode of Grey Hat Week, we take a look at the how to diagnose, define and adjust to the full range of penalties doled out by Google as they catch up to Grey Hat tactics over time.Read More -
Grey hat CRO and experience optimization — Joe Sinkwitz // Digital Heretix
Voices of Search Time to read: 22 minWhen viewed through the right lens, hyper-personalization, user testing and conversion rate optimization are tactics that savvy SEO’s can use to boost performance. Learn how with Joe Sinkwitz from Digital Heretix.Read More -
Grey Hat keyword and content strategies — SRP flooding, stolen content — Joe Sinkwitz // Digital Heretix
Voices of Search Time to read: 31 minWe’re joined again by Joe Sinkwitz, principal of Digtial Heretix and CEO and co-founder of Intellifluence. Listen in as Ben and Joe dig into grey hat strategies for key word stuffing and content hacks as well as slipping into the dark side with content stripping and republishing.Read More -
Grey hat backlinks & social proof practices — Joe Sinkwitz // Digital Heretix
Voices of Search Time to read: 29 minDespite rumors to the contrary, purchasing backlinks remains a popular grey hat tactic for increasing domain authority. In this episode, Ben and Joe dig into the art of purchasing backlinks while remaining in the fuzzy grey zone.Read More