Author Archive: Lukasz

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Today I have just discovered an article which is a perfect example of how not to interpret data. It’s really misleading so I decided to write a short answer. So here is the original article. “Groupon is Big Loser in UK Penguin 3 Update” And here are my responses. “[...]LinkResearchTools report shows that Groupon has [...]

January 3rd, 2013 | Analysis 4 comments
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This morning my friend contacted me via Skype to ask if I knew of any problems with SearchMetrics. SearchMetrics and problems? This is something that has never happened before. So I asked him more about the problems. He answered that there has probably been a calculation error in recent weekly visibility updates. There was a [...]

November 9th, 2012 | Analysis, General 5 comments
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Let me give you a hypothetical situation. Let’s say you become an in-house Head of SEO in Facebook Inc. You need to increase traffic. Quick! With Search Metrics your strategy could be quick, obvious and successful. You would firstly check on what keywords facebook.com does already rank. Let’s check how Facebook.com performs in Google.co.uk: http://suite.searchmetrics.com/en/essentials?url=facebook.com&cc=GB [...]

September 18th, 2012 | Analysis, General 2 comments