Essentials Keyword Research does exactly what you would expect a keyword research tool to do. However, you should never underestimate the hidden power of this tool. Essentials Keyword Research can help you to identify Universal Search Integrations for your selected keywords using the unique technology of our Searchmetrics bot. Just take a look at the [...]
For most Searchmetrics Essentials users, the standard setup – with its simple, intuitive interface – will probably suffice. However, anyone wanting to go deeper will be excited to satisfy their need for granularity with Essentials’ unique customized reports. Agencies and Freelancers performing SEO for clients in particular, can use these evaluations to create their own [...]
Again universal search: It has been some months, since we had a look at the development of the Universal Search integrations in the SERPs. We now have new numbers from the search metrics datapool, so let’s have a closer look. Has the upper limit been reached? Let’s look first of all at the overview of [...]
In the past week, a document with the title “General Guidelines Version 3.18 March 30,2011” was leaked, that essentially dealt with the evaluation of websites. Though it is obviously directed at search engine raters, it should not be understood that it is necessarily used to train Google raters. However, since Google rather quickly and forcefully [...]
As soon as it’s cold enough outside that chocolate gingerbread cookies won’t melt, they start turning up in supermarkets by the truckload. And now, we’re here – Christmas is just around the corner. Well… not quite. But Santa will be here in less than three months, which leads me to ask, “is everything prepared for [...]
Anyone practicing SEO professionally will quickly identify repetitive tasks and look for someone to take care of them. After all, painstakingly counting peas takes away from the actual, creative optimization work. But this “someone” doesn’t have to be an employee; in many cases it turns out to be the Searchmetrics Suite software. This software not [...]
Despite what some may think, SEO is hard manual labor rather than simple magic, and proper preparation and follow-up assessment are an important part of professional Google optimization work. Today’s enterprise SEOs see themselves more as project managers than independent artists, and rely on detailed data and figures rather than tea-leaf fortune telling. In this [...]
Today, I’m writing about Universal Search. I can’t shake the feeling that Google is strongly pushing the news, images, video and shopping integrations in its ‘normal’ search. At the moment, these snippets seem kind of, well, ‘understated’. To the naked eye, there is little to distinguish them from the organic index, at least with the [...]
Ah, shoot. With blockbuster search terms like ‘Firefox’ or money keywords like ‘LTE,’ at some point it feels like you just start running out of SEO ideas. Sometimes the best site structures, the most beautiful content and even the most sustainable link building, fail to make any headway. With difficult keywords like these, only sheer [...]
What a surprise! Once again, I’m introducing a new feature from the Searchmetrics Suite and one that I’m very much looking forward to working with when it finally goes live today. And, it’s all about analyzing subdirectories and subdomains using the Quick Analysis database. Why is this so important? I’ll explain that in a minute. [...]
