The latest Searchmetrics ranking factors study shows how relevant content is vital for finance industry websites looking to perform on Google search. Finance is the subject of a Searchmetrics series of ranking factor studies that focus on a specific industry. Amongst the findings, the analysis shows that relevant, structured content is even more vital for […]
No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus their energy? Which content can […]
We are gathered here to formally acknowledge that Universal Ranking Factors are dead. The new kings of search will be online marketers who master the fact that signals for relevance have been replaced by specific ranking factors based on search intent and industry relevance, according to the Searchmetrics Ranking Factors study, “Rebooting Ranking Factors.” Content […]
The end of the year is a time for reflection, planning and preparation for the coming new year. But it also gives us a chance to become more mindful of our approach and seize the opportunity to do things differently. That’s why we’re rebooting our annual Searchmetrics Ranking Factors whitepaper, available for download beginning December […]
Seldom has the hype surrounding a Google update been so feverish as was the case with the infamous mobile-friendly update. Let me set the scene. Once upon time, back in early April, the mighty Google decreed that sites that do not pass its new mobile-friendly test shall be banished from its mobile kingdom, ahem, rankings, […]
This year we introduced a brave new type of infographic in our annual Ranking Factors Study. We are really pleased about all the positive feedback we received for the deck of cards design. Nevertheless, many friends of Searchmetrics have expressed difficulty in correctly interpreting it. Hence this post. Let us briefly delve into the curious, […]
It’s done. After weeks of data aggregation, evaluations, analyzing, processing, interpreting, and making the corresponding graphic implementations, it is finally finished: the 2013 Searchmetrics Ranking Factors for Google USA, also known as the 2013 Ranking Correlation (only sounds sillier). Once again, we have evaluated the 30 first search results of 10,000 keywords, thereby analyzing 300,000 […]
The biggest unknown in SEO is always the algorithm. Many myths and rumors surround the “what” and “how” of Google results. Although SEO experts won’t be able to know the specific algorithm used, by examining the data you can figure out how best to influence results. At Searchmetrics, we continually aggregate billions of data points […]
