Tyson Stockton

At the intersection where voice search meets mobile devices lies the next big innovation in SEO - mobile voice search. Despite the high potential the medium holds, innovation and growth has plateaued over the course of the last year. Join host Ben as he speaks with Courtney Cox Wakefield, co-author of “Voice Search,” and head of consumer marketing at Children’s Hospital to discuss the impact of mobility on voice search and how SEOs can use this time to begin implementing new optimization tactics to increase their mobile presence.

Optimizing SEO for the news and media industry is difficult due to the news’ timely nature and the never ending flow of breaking news, which quickly outdates almost any strategy. New technology is emerging on the horizon to finally combat the issue and finally give SEOs an edge in the news and publishing industry. Join Ben as he interviews Condé Nast’s VP of Audience Development and SEO John Shehata about his new product NewzDash and how it provides a valuable toolset the industry can use to keep up with and analyze rankings within hours.

Mobile-first optimization is quickly becoming a standard SEO practice as users turn to mobile devices first to quickly answer queries or make purchases on the go.  Join host Ben as he speaks with John Shehata, vice president of audience development and SEO at Condé Nast, about why it’s crucial brands start optimizing for mobile devices before desktop and the types of new penalties to avoid when building your mobile presence.

Managing web migrations and expansions often require hard work and in-depth collaboration amongst teams to ensure migrations run smoothly, especially for international expansions. Join host Ben as he concludes his discussion with Orainti founder and international SEO specialist Aleyda Solís about how to carefully manage web migrations and expansion to ensure the process runs smoothly.

Managing partnerships with remote agencies and clients present unique problems that can hinder establishing successful business partnerships. Overcoming remote obstacles require collaboration, coming to agreements and implement time management processes. Join host Ben as he continues his discussion with Orainti founder Aleyda Solís as she explains the best strategies to manage partnerships between SEO agencies and international clients to ensure success in business endeavors.

SEO services are sought out by thousands of companies worldwide, all seeking agency expertise to help with their own unique SEO needs and processes. U.S. and E.U.-based SEO agencies are highly requested in the greater international SEO industry because of their robust services and the caliber of expertise they offer. Join Ben as he welcomes back Aleyda Solís, international SEO consultant and Orainti founder, to discuss the differences between U.S. and E.U. agencies, how they work with international clients and what different services they excel at delivering.

Conversion rate optimization tools are key features of every digital marketer’s strategy to convert leads. Knowing which CRO tools to use is a challenging aspect to creating a winning conversion strategy. Join host Ben as he concludes his discussion with Pathmonk founder Lukas Haensch examining which conversion rate optimization tools and metrics brands should analyze and how merging SEO data with other resources can improve conversion rates.

Knowing what technical SEO adjustments to make to increase your ranking is difficult when search engines consistently publish new algorithm updates and SEO itself is always in a state of flux. Join host Ben as he speaks with Pathmonk founder Lukas Haensch to discuss how Google views technical SEO and what reliable technical adjustments you can implement to significantly boost your ranking.

A key aspect to developing a career in SEO is finding the right agency for you that is credible and offers plentiful opportunities to explore. Join host Ben as he continues his discussion with Go Fish Digital’s Senior SEO Manager Chris Long reviewing the best practices for working for, or with, an SEO agency and how to find one that aligns with your career goals.

A great SEO needs curiosity, drive and determination to break into the chaotic, ever changing SEO industry. Join host Ben as he chats with Senior Manager of SEO Chris Long from Go Fish Digital about how his jack-of-all-trades skillset led him to a flourishing career in SEO and learn key advice on how to effectively build an SEO career.