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Will PS5 be the Top Searched Electronics Product? – Tyson Stockton // Searchmetrics


Episode Overview:

Join host Ben as he concludes Black Friday Predictions Week with Searchmetrics’ VP of Services Tyson Stockton, as they predict the most searched for product this holiday season – the Playstation 5.

The new X-Box, iPhone 12 series and Playstation 5 are expected to top the Black Friday electronics categories this year. However, discounts likely won’t exist for them due to their recent debuts, whereas their older counterparts are likely to be heavily discounted. 

Products like Peloton and subscriptions for streaming services are likely to be the dark horse candidates to experience high growth, although they likely won’t surpass high-demand heavyweights like the PS5 and iPhone 12. Tyson predicts there’ll be substantial growth across different categories including home goods and apparel like loungewear. Major fashion brands are expected to see dips in growth due to the lack of public events.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Director of Enterprise Services, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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