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Why Google Is Changing Your Titles

GUESTS & RESOURCES

Episode Overview:

Jordan Koene, SEO strategist and advisor to Searchmetrics, joins Ben Shapiro to discuss Google’s recent use of AI to alter site links. Titles are not as distinctive as SEOs intend, and Google is facing backlash. In this episode of the Voices of Search podcast, Jordan and Ben talk about the effects of and reactions to Google’s latest decision.


Do you want to learn more about Google’s two-part summer Core Update? Read about what we know so far in our blogpost!


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Jordan Koene

Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.

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