GUESTS & RESOURCES
- Jordan Koene: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he concludes his conversation with Jordan Koene, SEO Strategist and Advisor to Searchmetrics. Together they discuss where SEO fits in enterprise businesses marketing strategies.
When it comes to enterprise companies, SEO is important. SEO in the caliber is not always about growth. It is also a brand channel. Big enterprise companies can use SEO as brand recognition through search. Ben and Jordan delve into the challenging question about making SEO a priority for bigger, well-known companies.
They use a car industry example. Many car businesses like Cars.com, Carvana, and Autotrader could create an abundance of content and focus on it ranking. Ben argues that SEO is a growth channel while Jordan explains when companies use paid advertising like commercials, there is a large ripple effect. Larger companies need to think more broadly when it comes to branded search.
At the enterprise level, it is important to think about the impact of other marketing channels, not just SEO. Brand SEO could have a critical impact on your marketing strategy.