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When to Cut Bait with Your Agency – Glenn Welham // Searchmetrics


Episode Overview:

Join host Ben as he concludes Agency Week with Searchmetrics’ Senior Account Executive Glenn Welham with how to properly terminate your partnership with your agency. 

Terminating an agency partnership should be a last resort for several reasons. The cost of firing an agency and hiring another can be astronomical and building a new partnership takes time to reach fruition. Mutual trust and transparency is needed for a successful partnership. 

An agency that isn’t agile or struggles to adjust should raise red flags. If you’re looking for a new agency, retain your current agency while sourcing. Communicate what issues you’re currently facing with your partnered agency to ensure your agency candidates can fulfill your goals.

Abstain from making impulse decisions when firing your agency. If you find avenues of communication hard, proactively reach out to your agency on the issues you’re facing and collaborate on how you’d both like to proceed fixing existing problems.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Director of Enterprise Services, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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