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When to Cut Bait with Your Agency – Glenn Welham // Searchmetrics


Episode Overview:

Join host Ben as he concludes Agency Week with Searchmetrics’ Senior Account Executive Glenn Welham with how to properly terminate your partnership with your agency. 

Terminating an agency partnership should be a last resort for several reasons. The cost of firing an agency and hiring another can be astronomical and building a new partnership takes time to reach fruition. Mutual trust and transparency is needed for a successful partnership. 

An agency that isn’t agile or struggles to adjust should raise red flags. If you’re looking for a new agency, retain your current agency while sourcing. Communicate what issues you’re currently facing with your partnered agency to ensure your agency candidates can fulfill your goals.

Abstain from making impulse decisions when firing your agency. If you find avenues of communication hard, proactively reach out to your agency on the issues you’re facing and collaborate on how you’d both like to proceed fixing existing problems.