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What Google’s TV Ads Tell Us About Shopping

GUESTS & RESOURCES

Episode Overview:

Jordan Koene, SEO strategist and advisor to Searchmetrics, and Ben have a conversation on Google’s latest investment in TV ad campaigns. What is the significance of Google showcasing its evolvement into a marketplace? Jordan and Ben talk about Google’s refined shopping experience.


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Tagged:
Jordan Koene

Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.

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