GUESTS & RESOURCES
- Jordan Koene: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Episode Overview:
Jordan Koene, SEO strategist and advisor to Searchmetrics, and Ben have a conversation on Google’s latest investment in TV ad campaigns. What is the significance of Google showcasing its evolvement into a marketplace? Jordan and Ben talk about Google’s refined shopping experience.
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