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Understanding Cultural Nuances in New Markets


Episode Overview:

Ben Shapiro chats with Sarah Presch, senior customer marketing manager at Searchmetrics, about ensuring your website performs on the global stage. On this fourth installment of International SEO Week on the Voices of Search podcast, they discuss content adaptation over content translation and the cultural nuances of creating locally aware content.

Discover what’s happening in the world of search, before you go international. Check out our blogpost on how Baidu, China’s largest search engine, calculates ranking factors.

Sarah Presch

Sarah Presch

Sarah Presch is an award-winning marketing director and university lecturer. She has over 10 years’ experience specialising in international marketing and SEO, and recently won 2nd place as Northern Ireland’s Young Business Personality. She has run SEO campaigns for a number of the world’s favourite household names.

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